VP / AVP, Integrated Communications, Group Strategic Marketing & Communications

DBS Bank Limited; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A leading bank seeks a VP / AVP for Integrated Communications. This role enhances the bank's reputation through strategic storytelling and stakeholder engagement. The candidate will develop communication plans across various platforms and foster media relationships, requiring exceptional communication skills and 8-10 years of relevant experience.

Qualifications

• 8-10 years in a communications or public relations role, journalism experience a plus.
• Exceptional writer and communicator with stakeholder management skills.
• Good knowledge of banking and economics, familiarity with wealth management is a plus.

Responsibilities

• Drive strategic storytelling and thought leadership for DBS’ reputation.
• Develop integrated communications plans and manage reputational risks.
• Generate content for digital platforms, engage with media and communities.

Skills

Relationship Building

Stakeholder Management

Storytelling

Editorial Skills

Digital Savvy

Creative Problem Solving

Education

Bachelor’s degree in communications, public relations, journalism, marketing, business

Job description

VP / AVP, Integrated Communications, Group Strategic Marketing & Communications-(WD72936)

Business Function

Group Strategic Marketing & Communications (GSMC) is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications, marketing and research to differentiate – and elevate – our brand from the rest of the competition.

Responsibilities

• Enhance DBS’ reputation by driving strategic storytelling and thought leadership around financial planning, wealth management and social impact across our Consumer Banking and Wealth Management businesses, and the DBS Foundation.

• Provide strategic counsel on media communications to positively predispose our stakeholders (e.g. investors, customers, employees) to the bank.

• Develop and integrate communications plans across social, online and offline platforms

• Proactively manage reputational risks, mitigating potential media and social media issues

• Actively create and execute on digital communications strategies

• Generate and curate content for DBS/POSB digital platforms (Newsroom, LinkedIn, Twitter, Facebook, etc)

• Extend P.R support and to promote the use of digital platforms to senior management/DBS spokespersons

• Engage with digital communities

• Cultivate relationships and build rapport with key media including independent publishers, social media influencers, bloggers, etc

• Leverage analytics and social listening tools to measure effectiveness of campaigns and further strengthen engagement

• Support communications for special projects

Requirements

• Bachelor’s degree in communications, public relations, journalism, marketing, business or a related field – candidates from all disciplines are welcome.

• Preferably with 8-10 years of experience in a communications or public relations role. Prior experience in journalism will be an added advantage.

• Exceptional writer, editor and communicator

• Digitally savvy with a keen pulse on emerging digital/online/general market trends

• Open-minded, adaptable and adventurous, yet anchored with professional integrity

• Creative problem solver who can think out-of-the-box

• Strong sense of ownership and accountability in delivering results

• Collaborative team player who can work across functions and levels, fostering a positive and high-performing team culture

• Excellent stakeholder management skills, with the ability to build strong relationships with the media, as well as external and internal stakeholders

• Effective communicator who is able to present ideas persuasively and engage different audiences

• Agile and resilient, capable of adapting to changing priorities and thriving in a fast-paced environment

• Good working knowledge of banking and economics; familiarity with wealth management is a plus