Video Product Go-To-Market Specialist, Global Partnerships SellSide - Singapore or Gurgaon or Sydney

GOOGLE ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading company is seeking a strategic thinker to lead product launches and commercial go-to-market activations within the digital advertising space, specifically focusing on supply-side platforms. The successful candidate will analyze market trends and collaborate with cross-functional teams to prioritize product roadmaps, ensuring alignment with sales strategies. With required qualifications including a bachelor's degree and 6 years of experience in sales strategy, applicants must exhibit excellent communication and problem-solving skills.

Qualifications

• 6 years of experience in sales strategy within digital advertising with exposure to CTV.
• Experience in managing business operations and stakeholder relationships.

Responsibilities

• Analyze market trends in the competitive landscape to inform strategy.
• Develop and execute go-to-market plans for SSP products.

Skills

Sales strategy

Market analysis

Collaboration

Problem-solving

Education

Bachelor's degree

Tools

SQL

Analytics tools

Visualization tools

Job description

Product area

The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.

Job description

In this role, you will play a critical role in building the Product strategy, prioritization of our roadmap, and lead commercial go-to-market activation as you execute product launches, globally, to our Sales team and Video Publisher customer base.

Qualifications

Job responsibilities

• Analyze market trends and the competitive landscape (OpenRTB, Prebid, CTV, live sports AdTech) to inform strategy.
• Conduct data-driven market research and competitive analysis, utilizing SQL, analytics, and visualization tools to identify emerging SSP opportunities and understand publisher needs.
• Collaborate with cross-functional teams (Product, Engineering, Sales) to define and prioritize SSP product roadmaps and go-to-market strategies, developing quantifiable recommendations and aligning with Google Ad Manager goals.
• Develop and execute go-to-market plans for supply-side platform (SSP) products, including messaging, positioning, sales enablement, and regional adaptation. Create training and monitor performance using KPIs.
• Build stakeholder relationships (Product, Engineering, Sales, Marketing, partners) to influence decisions and ensure alignment on product and go-to-market strategies, while synthesizing feedback to inform execution.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in sales strategy or enablement within digital advertising with exposure to CTV.
• Experience managing business operations, sales pipelines, and stakeholder relationships.

Preferred qualifications

• Experience in the Media and Entertainment and Sports and programmatic advertising industry.
• Understanding of performance and brand marketing strategies within the CTV landscape.
• Ability to navigate ambiguity in the rapidly changing CTV market.
• Excellent storytelling and communication skills, with the ability to convey the value of CTV solutions.
• Excellent collaboration skills and ability to build partnerships within the CTV industry.
• Excellent problem-solving skills related to CTV advertising.