Vice President, Regional Category Management (General Merchandise/ FMCG)

Lazada; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in e-commerce is seeking a senior role to manage the General Merchandise category across multiple markets. The candidate will be responsible for P&L ownership, strategic development, seller acquisition, and team leadership. This position requires strong commercial acumen, leadership skills, and an entrepreneurial approach.

Qualifications

• 8-10 years in a senior level position in brands, e-commerce or retail, preferably in GM/FMCG.
• Experience in managing multi-brands or large seller communities.
• Proven ability to craft and execute strategies for growth.

Responsibilities

• Own and manage the P&L and growth metrics for the General Merchandise category.
• Develop strategies to onboard high-quality sellers and brands.
• Lead and motivate teams by setting clear deliverables and expectations.

Skills

Commercial acumen

Negotiation

Relationship management

Leadership

Entrepreneurial skills

Education

Bachelor degree from a reputable institution

Job description

Key Responsibilities:

Category P&L Ownership & Growth Metrics:

• Own and manage the P&L and growth metrics for the General Merchandise category across Lazada’s six markets (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam).
• Oversee annual budget allocation and ensure financial targets are met or exceeded.

Category Strategy Development & Execution

• Identify new opportunities, adapt global trends to regional markets, and align initiatives with Lazada’s goals.
• Leverage historical data and market insights to inform decisions and improve customer experience.
• Curate a product offering that aligns with customer profiles, positioning Lazada as the top destination for GM.
• Share best practices and foster collaboration within the regional team to maximize efficiency.

Seller Acquisition & Brand Development

• Develop strategies to onboard high-quality sellers and brands.
• Build and maintain strong relationships with key local and international sellers to secure optimal terms and quality.
• Drive brand development and acquisition efforts to strengthen Lazada’s market position.

Team Leadership & Cross-Functional Alignment

• Lead and motivate the on-ground teams by setting clear deliverables, targets, and expectations.
• Collaborate with cross-functional teams (marketing, logistics, user growth, etc.) to ensure seamless strategy execution.
• Align commercial, marketing, retail, and logistics functions to deliver exceptional service to customers.
• Coach and develop a team of cluster leads and account managers, ensuring they are skilled, motivated, and aligned with business objectives.

Job Requirements:

• Bachelor degree from a reputable institution
• Min 8-10 years in a senior level position in brands, e-commerce or retail. Preferably in GM/ FMCG industry.
• Solid commercial acumen with a proven ability to craft and execute strategies that drive growth and profitability
• Experienced in managing multi-brands or large seller communities.
• Strong negotiator and good at relationship management (both internally and externally), navigating high paced & complex environments successfully
• Demonstrated ability to lead, develop, and inspire teams across diverse geographies
• Hands-on, extremely pragmatic and entrepreneurial