Vice President, Performance And Growth Marketing, Consumer Banking Group

DBS Bank; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading financial services group in Singapore seeks a Vice President of Performance And Growth Marketing. This role focuses on building the digibank and DBS Treasures brand, driving user growth through media channels, and managing consumer engagement. The ideal candidate will have 12-20 years of experience in performance marketing and proven leadership in high-performance teams, along with an MBA from a top business school. Join us for a competitive salary and benefits in a dynamic environment.

Benefits

Competitive salary

Benefits and professional growth

Qualifications

• 12-20 years of hands-on experience in leveraging media for business results.
• Strong experience in performance marketing and brand objectives.
• Deep understanding of media, digital, and advertising ecosystems.
• Proven leadership in managing high-performance teams.
• Experience working with cross-functional teams globally.

Responsibilities

• Develop and monitor the media strategy and activity calendar.
• Collaborate with media agencies to design campaigns.
• Define and implement the user acquisition plan.
• Manage the customer journey from prospecting to conversion.
• Engage consumers through media touchpoints.

Skills

Performance marketing

Media strategy

Consumer engagement

Funnel management

Leadership

Education

MBA from a premier institute

Job description

Vice President, Performance And Growth Marketing, Consumer Banking Group

• Business Function: DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia, and South Asia. Recognized for its global leadership, DBS has been named Global Bank of the Year by The Banker and Best Bank in the World by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named World's Best Digital Bank by Euromoney. DBS has also been awarded the Safest Bank in Asia by Global Finance for thirteen consecutive years from 2009 to 2023. For more information, visit https://www.dbs.com/in/index/default.page

Role Description

The candidate will be a key member of the Marketing, Business Analytics, and Customer Experience leadership team. The role involves building the digibank and DBS Treasures brand, driving user growth and consumer engagement through offline and online media.

Key Responsibilities

1. Annual Media Strategy and Plan: Develop and monitor the media strategy and activity calendar for digibank, DBS Treasures, and DBS mass market segments based on business objectives. Track progress, measure effectiveness, and report to stakeholders.
2. Campaign Design and Execution: Collaborate with media agencies to design campaigns across online and offline channels. Track and report campaign performance.
3. User Acquisition Strategy and Execution: Define and implement the user acquisition plan aligned with business goals, leveraging online marketing channels.
4. Funnel Management and Fulfillment: Manage the end-to-end customer journey from prospecting to conversion.
5. Consumer Engagement and Retention: Manage the consumer's lifetime journey, engaging through media touchpoints to meet business objectives.
6. Media Alliances and Partnerships: Build and nurture partnerships with ecosystem players like Google, Facebook, Twitter, etc., to enhance media efficiency.

Experience and Skills

• 12-20 years of hands-on experience in leveraging media for business results, either in an agency or as an advertiser.
• Strong experience in performance marketing and brand objectives.
• Deep understanding of media, digital, and advertising ecosystems.
• Proven leadership in managing high-performance teams.
• Experience working with cross-functional teams globally and influencing stakeholders with data-driven insights.
• MBA from a premier institute.

We seek a motivated self-starter eager to work in a fast-paced, high-growth environment, aiming to build a distinctive brand and business.

Additional Details

• Location: India-Maharashtra-Regional Office Mumbai
• Job Type: Full-time
• Schedule: Regular
• Posted: Oct 3, 2024

Apply now to enjoy a competitive salary, benefits, and professional growth in a dynamic environment.

Note: The job is active and accepting applications.