Vice President, Payments, Platforms & Ecosystems Marketing, Consumer Banking...

DBS Bank Limited; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading bank in Asia is seeking a passionate marketing professional to lead comprehensive marketing efforts for Payment products. The role involves developing go-to-market campaigns, utilizing data analytics, and fostering collaboration across teams to enhance brand awareness and achieve revenue targets. The ideal candidate has over 10 years of experience in marketing financial consumer products and strong strategic thinking skills. DBS offers a dynamic work environment in Singapore.

Benefits

Competitive salary

Dynamic work environment

Qualifications

• 10+ years of experience in marketing financial consumer products across various channels.
• Experience in marketing payment banking products is advantageous.
• Proven success in managing large-scale marketing campaigns.
• Ability to measure advertising impact aligned with business objectives.

Responsibilities

• Develop and execute comprehensive go-to-market campaigns.
• Utilize data analytics to gain consumer insights.
• Manage campaign budgets effectively.
• Foster cross-functional collaboration and present marketing plans.

Skills

Strategic thinking

Data analytics

Cross-functional collaboration

Project management

Communication skills

Creativity

Education

Bachelor’s degree in Marketing, Mass Communications, or Business

Tools

Gen AI tools

Job description

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realize their dreams and ambitions. DBS offers a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards, and personal loans, tailored to support customers at every life stage. Our financial solutions are designed to be the best in the industry and personalized for our clients.

Job Purpose:

We seek a passionate, results-driven marketing professional with strategic thinking skills and the ability to foster collaboration across business units. This role will lead comprehensive marketing efforts for Payment products such as Paylah and Debit Cards, as well as CBG’s strategic initiatives and segments. Reporting to the Team Lead of Payment, Channels, and Ecosystem, the individual will oversee end-to-end development and execution of marketing activities to achieve business objectives and revenue targets. Responsibilities include working closely with stakeholders from planning to implementation of acquisition and usage campaigns, enhancing brand awareness, and managing social and content marketing campaigns. The role also involves segment marketing, product packaging for target audiences, and positioning DBS as the preferred bank for their financial needs. The person will contribute to growing DBS’s market share against new digital banks and reinforce our leadership in consumer banking.

Responsibilities:

• Develop and execute comprehensive go-to-market campaigns across BTL, ATL, and offline channels to boost brand awareness, acquisition, and engagement, ensuring timely implementation across products and segments.
• Utilize data analytics to gain consumer insights and craft targeted campaign propositions tailored to different life stages, leveraging product CVPs.
• Design experiments to refine campaign propositions, uncover insights, and maximize business impact.
• Manage campaign budgets effectively to optimize spend.
• Foster cross-functional collaboration, organize, and present marketing plans to senior stakeholders.
• Participate in squad discussions, contribute marketing expertise, review customer journeys, and collaborate on partnership initiatives to achieve shared goals.
• Establish key marketing metrics and tracking tools to monitor and report campaign performance.
• Evaluate campaign effectiveness through testing, experiments, and gamification, providing impact reports.
• Maintain brand consistency across all marketing materials.
• Lead and coordinate cross-functional teams to ensure objectives are met and team members perform optimally.

Requirements:

• Bachelor’s degree in Marketing, Mass Communications, or Business, with at least 10 years of experience in marketing financial consumer products across traditional, social, and digital channels. Experience in marketing payment banking products is advantageous. Prior work with advertising agencies is a plus.
• A growth-minded marketer with strong business acumen, capable of co-owning business targets, budgets, and campaign delivery for credit card and payment products.
• Proven success in managing large-scale 360 ATL, OOH, BTL, and digital/social campaigns. Ability to leverage Gen AI tools for creative and communication content.
• Excellent project management skills, with experience handling multiple projects and expectations across teams. Ability to translate creative ideas into business strategies.
• Experience pitching marketing ideas to stakeholders, with strong communication, presentation, and interpersonal skills.
• A creative mindset with good visual and color sense, combined with analytical skills and data literacy.
• Ability to measure advertising impact and align it with business objectives.
• Hands-on experience managing multiple agencies, vendors, and production teams.