Vice President of Marketing

TIMESFLY INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 80,000 - 150,000; Full time

Job summary

An innovative firm is seeking a dynamic VP of Marketing to lead their marketing efforts in the data center sector across South Asia. This role involves developing comprehensive marketing strategies, driving brand awareness through digital channels, and overseeing demand generation initiatives. The ideal candidate will have over a decade of B2B marketing experience, a proven track record in lead conversion, and strong leadership skills. Join a forward-thinking company that values engineering excellence and sustainable solutions, and make a significant impact on its growth and brand leadership in the industry.

Qualifications

• 10+ years of B2B marketing experience, preferably in data centers or IT services.
• Strong understanding of data center trends and demand generation.

Responsibilities

• Develop and execute a marketing strategy to position the company as a leader in the IDC sector.
• Lead and mentor a high-performing marketing team and manage the marketing budget.

Skills

B2B Marketing

Demand Generation

Brand Building

Lead Conversion

Digital Marketing

SEO

Social Media Management

Communication Skills

Education

Bachelor’s degree in Marketing

MBA

Tools

Salesforce

HubSpot

Marketing Automation Tools

Job description

About Us

Timesfly International is a leading design and construction company specializing in innovative and sustainable data center (IDC) solutions across Asia. With a strong reputation for engineering excellence and cutting-edge infrastructure development, we are expanding our footprint in the South Asia region and seeking a dynamic VP of Marketing to drive business growth and brand leadership.

Key Responsibilities

1. Strategic Marketing & Brand Leadership

• Develop and execute a comprehensive marketing strategy to position Timesfly as a market leader in the IDC sector across South Asia.
• Strengthen brand awareness through digital marketing, content strategy, PR, events, and partnerships.
• Lead thought leadership initiatives, including whitepapers, webinars, and industry conferences, to showcase Timesfly’s expertise.

2. Business Development & Lead Generation

• Identify and target key clients, including hyperscalers, enterprises, cloud providers, and investors in the data center space.
• Collaborate with the sales team to generate high-quality leads and convert opportunities into revenue.
• Analyze market trends, competitor activities, and customer needs to refine positioning and messaging.

3. Digital & Demand Generation

• Oversee SEO, SEM, social media (LinkedIn, Twitter, industry forums), and email marketing to drive inbound leads.
• Develop case studies, success stories, and technical collateral to support sales efforts.
• Manage marketing automation tools (e.g., HubSpot, Salesforce) to track ROI and optimize campaigns.

4. Partnership & Stakeholder Engagement

• Build relationships with industry associations, technology partners, and government bodies to enhance market presence.
• Represent Timesfly at key industry events (e.g., DCD, W.Media, Cloud Expo) and speaking engagements.
• Work closely with the engineering and product teams to align marketing with technical innovations.

5. Team Leadership & Budget Management

• Lead and mentor a high-performing marketing team (content, digital, design, and PR).
• Manage the marketing budget, ensuring optimal allocation for maximum impact.

Qualifications & Experience

• 10+ years of B2B marketing experience, preferably in data centers, cloud infrastructure, construction, or IT services.
• Proven track record in demand generation, brand building, and lead conversion in the South Asia market.
• Strong understanding of data center trends (hyperscale, edge computing, sustainability, modular DCs).
• Experience with CRM (Salesforce), marketing automation, and analytics tools.
• Exceptional communication skills (English); proficiency in regional languages (e.g., Bahasa, Hindi) is a plus.
• Bachelor’s degree in Marketing, Business, or Engineering; MBA preferred.