Vice President, Marketing

AUREUS GROUP PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading music education provider in Singapore seeks a Marketing Director to drive revenue growth and lead strategic marketing initiatives. You will manage the marketing funnel, oversee branding, and coordinate events to enhance brand presence. The ideal candidate has over 8 years of marketing experience, including at least 5 in senior roles, with a strong focus on results-driven strategies and creativity.

Qualifications

• At least 8 years in marketing, with 5 in senior leadership roles.
• Hands-on experience managing 7+ figure annual marketing budgets.
• Able to turn insights into effective campaigns.

Responsibilities

• Drive 3–5% monthly topline growth through marketing initiatives.
• Oversee go-to-market strategies and ensure brand presence.
• Coordinate impactful events and manage PR outreach.

Skills

Creativity

Strategic Thinking

Results-Driven

Agility

Team Leadership

Education

Bachelor’s in Marketing or related field

Job description

Company Description

Founded in September 2013, the Aureus Group has revolutionized music education in Singapore. As the fastest-growing music school chain, its innovative business model and dedication to transformative musical experiences have earned it significant acclaim, with features in renowned publications like Forbes, Business Times, and Channel News Asia. This success culminated in a fourth-place ranking in “Singapore’s Fastest Growing Companies” survey, solidifying its position as an industry pioneer.

With a purpose to empower every student through creative arts education, Aureus is shaping a future where every student will develop intellectual, emotional, physical, and spiritual gifts that prepare them to overcome and seize the challenges and opportunities presented in the 21st century and beyond.

Mission of the Position

To lead all digital, physical, product, and brand marketing efforts that consistently drive 3–5% monthly revenue growth. This role owns the full marketing funnel—from strategy to execution—ensuring every campaign, launch, event, and touchpoint delivers real results.

As a hands-on leader, you will shape Aureus’ brand presence across locations, grow customer engagement, and bring new products to market with clarity and impact. You will oversee go-to-market strategies, campaign performance, events, PR, merchandise, and market insights—while building and inspiring a lean, high-performing team focused on storytelling, execution, and measurable growth.

Roles and Responsibilities

1. Revenue Growth & Strategy

• Own Revenue Growth Targets- Drive 3–5% monthly topline growth through strategic marketing initiatives, campaigns, and optimized channel performance.
• Revenue Generation Strategy- Develop and implement growth strategies aligned with business goals, including new market entry and expansion.
• Revenue Forecasting & Budget Management- Manage the marketing budget and provide accurate revenue forecasts.
• Customer Acquisition & Retention- Design and execute strategies to grow the customer base and enhance customer lifetime value.

2. Product Marketing (Strategic)

• Positioning & Messaging- Own product positioning and messaging across all customer segments and channels.
• Go-to-Market Strategy- Lead launch planning for new products, features, and programs.
• Market Insights & Personas- Develop customer personas, conduct competitive analysis, and use insights to guide product marketing strategies.
• Narrative Development- Craft compelling product narratives that align with the broader brand story and customer needs.

3. Brand & Positioning

• Brand Identity & Consistency- Define and maintain brand voice, visual identity, and core positioning across all touchpoints.
• Center-Specific Marketing- Tailor localized marketing efforts to individual locations, enhancing community relevance and loyalty.
• Alignment & Culture- Ensure internal and external alignment on brand tone and values across departments and partners.

4. Campaigns & Channel

• Campaign Creation & Management- Design and execute full-funnel marketing campaigns (paid, organic, partnerships) across channels that bring results.
• Multi-Channel Marketing- Lead digital and physical marketing: SEO, social media, email, events, and on-ground activities.
• Channel Optimization- Improve channel mix for better reach and efficiency.
• Creative Collaboration- Work cross-functionally with all teams to ensure campaign alignment and execution.

5. Events Execution & Management

• Event Strategy & Delivery- Plan and manage impactful events (e.g., product launches, recruitment drives, community activations) to drive brand visibility and engagement.
• Cross-Department Execution- Coordinate with internal teams to ensure event success and brand alignment.

6. PR & Communications

• Public Relations- Manage PR agency, media outreach, and shape public messaging through strategic communications.
• Reputation Management- Oversee press releases, earned media, and issue/crisis response planning.

7. Merchandise (Brand & Product Extension)

• Merchandise Strategy- Develop branded merchandise as a tool for engagement, recognition, and user experience enhancement.
• Design & Integration- Oversee merch creation and integrate it into campaigns, packaging, and studio experiences to reinforce brand identity and educational value.

8. Performance

• KPIs & Analytics- Establish, monitor, and report on KPIs to evaluate the success of campaigns and marketing ROI.
• Market & Competitor Research- Use market insights and competitive analysis to guide data-driven decision-making.

9. Cross-Functional & Strategic Alignment

• Sales & Marketing Alignment- Collaborate with sales and other departments to align strategies, improve lead conversion, and support business objectives.
• Innovation & Adaptation- Stay ahead of industry trends and evolving consumer behavior to adapt and future-proof marketing strategies.

10. Leadership & Team Development

• Team Building & Accountability- Recruit, develop, and lead a high-performing marketing team with clear KPIs, ownership, and a strong culture of discipline, collaboration, and results.

Hiring Criteria

• Creativity: Highly creative with a strong ability to develop original and impactful marketing ideas.
• Commitment and Presence: Must be fully committed, and stay actively engaged with the team.
• Strategic Thinking: Strong in strategy and analysis, able to turn insights into effective campaigns.
• Market Insight: Uses consumer data to shape marketing plans that match evolving trends.
• Results-Driven: Proven success in hitting revenue targets and driving business growth.
• Team Leadership: Experienced in leading and developing both managers and individual contributors.
• Cross-Functional Collaboration: Works well with other departments to deliver unified brand experiences.
• Agility: Thrives in fast-paced environments, managing multiple priorities effectively.
• Organizational Skills: Detail-oriented with excellent time and project management.
• Budget Management: Hands-on experience managing 7+ figure annual marketing budgets.
• Experience: At least 8 years in marketing, with 5 in senior leadership roles.
• Education: Bachelor’s in Marketing or related field.