Vice President, Branding and Commercial Strategy

Kerry Consulting; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A multi-asset real estate investment firm in Singapore is seeking a brand management professional. The role involves key leadership in brand strategy execution, targeting business growth through clear brand positioning and collaboration with senior stakeholders.

Qualifications

• At least 12 years of experience in branding, commercial strategy, or asset management.
• Strong knowledge of hotel/serviced apartment business models.
• Proven track record of executing successful brand strategies.

Responsibilities

• Lead the development, refinement, and execution of brand strategy.
• Ensure clear positioning and consistency across all customer and stakeholder touchpoints.
• Drive business growth through cohesive brand execution.

Skills

Leadership

Brand Strategy

Commercial Strategy

Communication

Collaboration

Job description

A multi-asset real estate investment firm, with a global footprint spanning across various asset classes, is seeking a brand management professional to join their team in Singapore.

Responsibilities

This is a key leadership role working closely with senior stakeholders across marketing, commercial, and operations to drive business growth through cohesive brand execution. You will lead the development, refinement, and execution of brand strategy, ensuring clear positioning and consistency across all customer and stakeholder touchpoints.

Requirements

You are a commercially driven leader with at least 12 years of experience in branding, commercial strategy, or asset management, ideally within the hospitality or real estate sectors. You bring strong knowledge of hotel/serviced apartment business models, with proven track record of executing successful brand strategies, product enhancement, or portfolio value creation. Candidates with exposure to both owner and operator perspectives will have an edge. You are a hand-on individual, with strong communication skills and the ability to collaborate across both internal and external stakeholders.

To Apply

Please submit your resume to Yiyao Xie at [e-mail], quoting the job title and reference number YY34231.

We regret that only successfully shortlisted applicants will be contacted.

Licence No: 16S8060

Registration No: R24121684

Apply before: 10 August, 2025