Vaccines Market and Commercial Activation Excellence Director

Takeda Pharmaceuticals; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading global pharmaceuticals company is seeking a Vaccines Market & Consumer Activation Excellence Director in Singapore to spearhead marketing strategies and enhance brand presence in Growth & Emerging Markets. The ideal candidate will have extensive marketing experience, digital savvy, and a proven track record in managing brands effectively. This full-time role offers a chance to make a significant impact within the vaccines sector.

Qualifications

• Extensive knowledge of marketing, with a proven track record managing a brand.
• More than 8 years of relevant experience in marketing roles.
• Fluent in English to facilitate regional and global communication.

Responsibilities

• Lead development and execution of marketing strategies.
• Drive a culture focused on insights-driven marketing.
• Establish KPIs to measure marketing outcomes.

Skills

Marketing knowledge

Customer-centric insights

Analytical thinking

Digital savviness

Education

Biological and Medical Sciences education

MBA

Job description

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Job Description

About the Role:

We are seeking a seasoned Vaccines Market & Consumer Activation Excellence Director to lead the development and execution of marketing and consumer activation strategies across Growth & Emerging Markets (GEM). This role is pivotal in building marketing capabilities, driving private market activation, and enhancing brand presence and commercial performance in the vaccines sector.

How you will Contribute:

Critical functional knowledge

• Lead the development and enhancement of marketing capabilities tailored to private markets within the vaccines division.

• Identify capability gaps and implement a roadmap to elevate internal standards aligned with global external best practices.

• Drive a customer-centric, insights-driven and externally focused marketing culture.

• Champion the “Winning Formula Framework” and ensure consistent brand planning across GEM that is insights driven and outcome oriented.

• Design and execute comprehensive brand plans with a focus on private market activation strategies and measurable tactics.

• Shape impactful consumer journeys in private markets based on consumer insights, behaviours, market data and trends, and through close collaboration with Data, Digital & Technology (DD&T) and cross-functional team.

• Pilot and scale consumer activation initiatives across GEM markets.

• Utilize data analytics and digital technologies to optimize marketing efforts, recognizing the distinctive aspects of private market.

• Leverage DD&T and analytics to optimize campaign performance.

• Analyze private market dynamics, regulatory environments, and consumer behaviours to identify growth opportunities.

• Provide strategic input on product positioning, pricing, and market access tailored to private market needs.

• Establish KPIs to measure marketing effectiveness and adapt strategies accordingly, especially in consumer segments.

• Directly contribute to GEM P&L, particularly through the Qdenga launch.

Critical business expertise

• Strong marketing knowledge in either consumer goods or vaccines.

• Validated experience and knowledge of external customers including patients, prescribers, payers, providers particularly in Brazil and SAM Core Hub.

Nature of Impact:

• Direct impact to GEM P&L given the importance of Qdenga launch in overall revenue ambition.

Communication Skills:

• Excellent downwards communication skills to attract, lead and motivate talents and align them with global strategy and vision.

• Excellent upwards communication skills to drive program excellence and engaging functional partners.

Innovation

• Pragmatic use of digital to build capability and provide deep market and customer insights that are valuable to portfolio management.

• Out of the box thinking of approaching the Qdenga as an innovative and unprecedented launch.

Role Requirement:

Critical technical, professional and personal capabilities

• Extensive knowledge of marketing, distinguished record of managing a brand at local and global/regional level.

• Digitally savvy.

• Strategic and analytical thinking.

• Ability to deal with decision making processes in complex organizations and generate collaboration and followership.

Critical leadership capabilities

• Entrepreneurial and proactive management skills and a "can do attitude” to manage fast-growing market.

• High level of personal maturity and natural authority.

• Committed to talent development and capability building for sustainable growth.

Critical Success Factors & Key Challenges

• Proven experiences in marketing, sales, analytics, product management.

• Local experience in leading complex initiatives and oversight of budgets and key elements of strategic/global projects.

Additional Information

• Biological and Medical Sciences education or experience preferred.

• Digital marketing experience in a consumer goods environment preferred.

• Business knowledge, MBA preferred.

• Fluent English speaker to ensure effective communication across the region and to Global.

• More than 8 years of standard-setting performance in this role or a comparable role.

• Ideally 5 years of vaccines experience.

Locations

SGP - Singapore - Emerging Markets

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time