UX/UI Social Brand Lead (6-Month Contract)

Cheil Singapore Pte Ltd; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Cheil Worldwide seeks an experienced UX/UI Social Brand Lead to drive a large-scale corporate website revamp, develop a social design system, and act as brand guardian for a Social CoE.

You’ll translate user needs and brand guidelines into accessible digital experiences, while coordinating with project teams and client stakeholders.

Qualifications

• 5+ years of UX/UI design experience on large corporate sites.
• Experience leading designers and coordinating with multiple stakeholders.
• Strong research, usability testing and synthesis skills.
• Proficient in Figma with design-system libraries.
• Experience bilingual websites and brand guidelines.

Responsibilities

• Lead end-to-end UX/UI design for the site from concept to launch.
• Run discovery and translate findings into UX recommendations.
• Lead stakeholder workshops and present design rationales to clients.
• Develop dynamic UI components and design tokens for a responsive site.
• Own information architecture, user flows and wireframes for the site.

Skills

UX/UI design

Team leadership

Research & usability

Information architecture

Wireframing

Prototyping

Figma

Design systems

HTML/CSS basics

Bilingual layout

Tools

Figma

Job description

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world's leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

We are inviting candidates for the position of:

UX/UI Social Brand Lead (6-Month Contract)

We are seeking an experienced lead to drive UX/UI design and delivery of a large-scale corporate website revamp and develop social design system and act as brand guardian for a Social CoE. Working closely with the project team and client stakeholders, you will translate user needs, business requirements and brand guidelines into clear, intuitive and accessible digital experiences.

Your day-to-day work will involve leading the end-to-end UX/UI design process: from user research to defining information architecture, user journeys and wireframes for responsive interface design, component specifications and design-to-development handover. You will collaborate with internal teams, client stakeholders and developers to ensure that designs are clearly documented, implementation-ready and delivered consistently across the website.

Responsibilities

• Design Ownership: Own the end-to-end UX/UI design of the website, from concept through to launch.
• UX Research & Analysis: Lead discovery activities and the analysis of user and business requirements. Translate findings into actionable UX recommendations and design decisions.
• Stakeholder Leadership: Lead stakeholder workshops and present design rationale to senior client stakeholders.
• Generative and adaptive UI: interfaces and content modules that assemble dynamically based on context, personalisation or AI output. Designers set the rules, guardrails and component logic rather than fixed screens.
• Information Architecture & User Flows: Own and drive the development of sitemaps, navigation models, user journeys and task flows to improve content discovery and create an intuitive website experience.
• Wireframing & Prototyping: Lead the creation of page-level wireframes and interactive prototypes that clearly communicate content hierarchy, functionality, interaction logic and responsive behaviour.
• Responsive UI Design: Lead the creation of high-fidelity, responsive interface designs for agreed page templates and components, with consideration for accessibility, usability and consistency across desktop, tablet and mobile devices.
• Design Systems & Components: Own and evolve the project's design system, including UI components, design tokens, responsive rules, interaction states and usage guidelines.
• Brand Guidelines & Playbooks: Apply brand guidelines consistently across all digital touchpoints, and drive the creation of brand playbooks, digital style guides and usage guidelines.
• Design Documentation & Functional Requirements: Own the preparation of detailed, implementation-ready documentation, including template specifications, component behaviours, bilingual layout considerations and functional requirements documentation (FRD).
• Design-to-Development Handover: Drive handover with developers to communicate design intent, clarify functional requirements, review implementation and ensure that the final output aligns with the approved designs.
• Collaborative Design Process: Work closely with the project team, developers and client stakeholders to review requirements, present design solutions and incorporate feedback throughout the project.
• Quality Assurance: Lead design QA during development by reviewing layouts, responsive behaviour, component usage, accessibility and overall visual consistency.
• Team Guidance: Mentor and guide designers on the project, reviewing work for quality and consistency.
• Stay Updated: Keep up with the latest UX/UI practices, accessibility standards, design-system approaches, tools and digital technologies.

Requirements

• 5+ years of experience in UX/UI design, including large-scale corporate website projects.
• Experience leading or mentoring designers and managing design delivery across multiple stakeholders.
• Strong research, usability testing and synthesis skills.
• Strong portfolio demonstrating experience in information architecture, user flows, wireframing, prototyping and high-fidelity interface design.
• Proficiency in Figma, including components, variants, Auto Layout, prototyping and design-system libraries.
• Experience working with and developing brand guidelines, brand playbooks or digital style guides, and translating brand identity into digital experiences.
• Strong understanding of responsive web design, accessibility, usability and user-centred design principles.
• Experience creating clear design specifications and preparing files for developer handover.
• Experience creating functional requirements documentation (FRD) for website projects.
• Ability to interpret business requirements and translate them into practical, user-friendly design solutions.
• Strong attention to detail, particularly when documenting component states, interaction behaviours and responsive rules.
• Ability to work collaboratively in a fast-paced project environment, manage priorities and deliver work according to agreed timelines.
• Excellent communication and collaboration skills, with the ability to clearly explain design decisions and respond constructively to feedback.
• Familiarity with front-end development principles, including HTML, CSS and component-based implementation, is an advantage.
• Experience building or leading design systems, component libraries or detailed implementation documentation is preferred.
• Experience working on bilingual websites or multilingual layout requirements would be an advantage.
• Experience designing social media assets or developing social media guidelines would be an advantage.