User Acquisition Specialist (Performance Marketing)

Happy Hour Games Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic game studio in Singapore is seeking a motivated marketing specialist to spearhead user acquisition efforts. The role involves planning and optimizing campaigns across diverse digital platforms, analyzing performance data, and collaborating with creative teams to drive downloads. Ideal candidates will possess a marketing degree and demonstrate strong analytical and creative skills, with fresh graduates encouraged to apply. Join us to make an impact in the growing gaming industry!

Benefits

Supportive Learning Environment

Well-being and Personal Growth

Impactful Work in a Growing Industry

Qualifications

• Fresh graduates are welcome to apply.
• Experience with campaign management tools and platforms is required.
• Familiar with Mobile Measurement Partner tools.

Responsibilities

• Plan and optimize user acquisition campaigns across various platforms.
• Monitor performance, adjust strategies, and develop marketing creatives.
• Conduct market research and competitor analysis.

Skills

Strong analytical skills

Creative skills

Data-driven mindset

Education

Bachelor's Degree in Marketing

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Applovin

Job description

Driven by our passion for spreading joy and unleashing limitless creativity in the world of gaming, our goal is to establish a game studio right here in Singapore. Our dedicated focus lies in crafting casual mobile games that deeply immerse players in incredibly enjoyable experiences!

We eagerly welcome humble yet ambitious individuals to join us on this thrilling journey!

Responsibilities

• Plan, execute, and optimize user acquisition campaigns across multiple platforms, including Meta, Google, TikTok, Applovin, and others to drive downloads
• Monitor campaign performance, adjust strategies, and ensure objectives are met
• Develop concepts, storyboards, and directions for marketing creatives
• Collaborate with creative teams to create compelling solutions for user acquisition
• Plan and oversee the A/B testing of games/creatives to optimize performance and identify the most effective strategies for player engagement
• Analyze campaign data to extract meaningful insights and make data-driven decisions
• Research, strategize, and execute influencer marketing campaigns
• Conduct market research and competitor analysis to identify trends, opportunities, and actionable insights
• Prepare ASO content for app visibility and assist with ads monetization tasks
  
  
  

Requirements

• Bachelor's Degree in Marketing or any other related fields
• Fresh Graduates are welcome to apply
• Experience with campaign management tools and platforms (e.g., Google Ads, Meta Ads Manager, TikTok Ads, Applovin)
• Familiar with Mobile Measurement Partner (e.g., Appsflyer, Adjust)
• Strong analytical skills with a data-driven mindset
• Ability to work collaboratively in a fast-paced environment
• Good creative skills with the ability to develop compelling marketing assets
• Highly motivated to explore and stay updated on AI tools and market trends
• A passion for games
  
  
  

Preferred Qualifications

• Good understanding of short video trends on platforms like Instagram and TikTok, with the ability to leverage these trends in user acquisition strategies
• Familiarity with ads monetization processes
• Knowledge of ASO strategies and best practices
  
  
  

Benefits

• Supportive Learning Environment
• Well-being and Personal Growth
• Impactful Work in a Growing Industry