User Acquisition Specialist (Mobile Game)

ONEMT PTE. LTD.; Serangoon Garden Circus; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading mobile gaming company in Singapore is looking for a Digital Marketing Specialist to drive innovative marketing strategies and enhance player engagement. Responsibilities include executing marketing campaigns, utilizing analytics to measure performance, and collaborating with cross-functional teams to optimize strategies. Candidates should hold a relevant degree and have experience in mobile game marketing. This role offers competitive compensation and opportunities for professional growth.

Benefits

Competitive compensation

Comprehensive benefits

Professional growth opportunities

Qualifications

• Experience in mobile game marketing and successful campaign execution.
• Adept in using analytics tools to measure performance and optimize strategies.
• Strong communication and interpersonal skills for cross-functional collaboration.

Responsibilities

• Plan and execute marketing initiatives across multiple channels.
• Collaborate on marketing campaigns and optimize for MROI.
• Utilize analytics for performance tracking and campaign improvement.

Skills

Data-driven decision making

Marketing campaign execution

SEO and ASO strategies

Analytics proficiency

Project management

Communication skills

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

Are you passionate about driving the growth of a game through innovative marketing strategies and enhancing player engagement? Do you excel at developing data-driven marketing plans and collaborating with cross-functional teams to create standout content? Are you eager to take on the challenge of shaping the future of mobile gaming? If so, join our innovative team at OneMT as a Digital Marketing Specialist!

Job Responsibilities:

• Work with the marketing team in planning, execution, and management of marketing initiatives across multiple channels to achieve performance targets.
• Collaborate with various departments to develop marketing campaigns, delivery plans, and incorporating marketing mix planning to enhance MROI.
• Utilise analytics tools to measure and optimize performance of marketing campaigns. Implement event tracking and leverage MarTech and AdTech platforms to improve ROI.
• Drive organic growth through ASO, SEO and other relevant strategies.
• Understanding of the compliance requirements for data privacy and optimization strategies for major advertising platforms.
• Collaborate with internal teams and external agencies on ad creatives, including video shoot, graphic design, website design, etc.
• Manage the creation and creatives for websites and landing pages with utilization of SEO best practices.
• Track industry trends and competitors’ advertising strategies and provide targeted suggestions and solutions for our campaigns
• Execute community building effort and live-ops in collaboration with Product.

Job Requirements:

• Bachelor’s degree in Business, Marketing, Computer Science, or related field / experience.
• Experience in marketing for mobile games, with a track record of successful brand and advertising campaign execution, social media management, and user acquisition.
• Understanding of mobile game marketing and advertising on advertising platforms such as Google, Meta, and Tik Tok
• Strong analytical skills, with proficiency in market research, data analysis, and performance tracking to inform marketing strategy and decision-making.
• Adept at project management, with the ability to prioritize tasks, meet deadlines, and adapt to changing priorities in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Passion for gaming and deep understanding of player psychology, motivations, and cultural preferences.

If you're passionate about leading the charge in the ever-evolving landscape of mobile gaming, driving innovation, and crafting experiences that captivate players worldwide, we want you on our team. Join us at OneMT and be part of our exciting journey in crafting groundbreaking mobile games!

OneMT is an equal opportunity employer and values diversity in the workplace. We offer competitive compensation, comprehensive benefits, and opportunities for professional growth and development. Join us and let's build something amazing together!