User Acquisition Creative Strategist

Tala; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Tala est à la recherche d'un Creative Strategist innovant pour développer des créatifs impactants qui stimuleront la croissance des clients à l'échelle mondiale. Dans ce rôle, vous serez responsable de la création, de l'exécution et de l'analyse de divers actifs créatifs, contribuant ainsi à la stratégie de marketing de l'entreprise. Si vous avez une formidable expérience dans le domaine et une passion pour la stratégie créative, rejoignez une entreprise qui a pour mission de révolutionner les services financiers.

Qualifications

• 5+ années d'expérience en stratégie créative dans un contexte d'agence ou en interne.
• Antécédents prouvés dans le développement et l'exécution de créatifs pour le marketing.
• Compréhension approfondie des principes de marketing et du comportement des consommateurs.

Responsibilities

• Développer des concepts créatifs pour les campagnes de marketing payant.
• Collaborer avec des équipes inter-fonctionnelles pour atteindre les objectifs d'acquisition.
• Analyser les tendances du marché et les opportunités créatives.

Skills

Creative Strategy

Project Management

User Acquisition

Data Analysis

Communication

Tools

Jira

Google Analytics

Adjust

Looker

Excel

Job description

Tala is on a mission to unleash the economic power of the Global Majority, the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, Tala is serving millions of customers across three continents. The company has been recognized by prestigious lists such as the Fortune Impact 20, CNBC's Disruptor 50, CNBC's World's Top Fintech Company, Forbes Fintech 50, and Chief's The New Era of Leadership Award. Tala is expanding its product offerings, presence in various countries, and venturing into the realm of crypto. They are seeking individuals with an entrepreneurial spirit who are passionate about their mission.By creating a unique platform that enables lending and other financial services globally, Tala empowers people in emerging markets to start and expand small businesses, manage daily needs, and pursue financial goals with confidence. Presently, over nine million individuals across Kenya, the Philippines, Mexico, and India have utilized Tala's products. With a global team, Tala adopts a remote-first approach while maintaining offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.Most Talazens are drawn to Tala due to their mission-driven approach. If you are excited about the impact you can create at Tala, the company would like to hear from you!Tala is looking for an innovative Creative Strategist to develop impactful creatives that drive global customer growth. The key responsibilities of this role include scaling performance marketing spend efficiently and shaping Talas" positioning in the FinTech category. The Creative Strategist will collaborate with cross-functional teams to achieve paid user acquisition and App Store Optimization (ASO) goals. This position necessitates a strong grasp of user acquisition and ASO creative metrics, a love for working with creatives, and robust project management capabilities.###What You'll Do- Creative Ideation: Research and propose creative concepts, select creative vendors, collaborate with artists to enhance paid media and ASO creative concepts for optimal success.- Creative Execution: Provide briefs to internal artists and vendors, ensure prompt feedback, revisions, and asset delivery.- Creative Testing: Coordinate with User Acquisition Managers on testing schedules and campaign structures to enhance creative success rates.- Creative Reporting: Collaborate with Data Analysts to deliver comprehensive creative reports, interpret complex creative metrics data into actionable insights, and share these insights with vendors and internal artists for Creative Ideation.- Market Intelligence: Analyze market trends, competitor strategies, and consumer insights to identify creative opportunities across various paid and organic channels.- Global Working Culture: Support creative production in multiple countries, demonstrating an interest in global customer insights.###What You'll Need- 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team.- Proven track record of developing and executing creatives that contribute to successful performance marketing outcomes.- Strong grasp of marketing principles, brand strategy, and consumer behavior.- Excellent communication, presentation, and interpersonal skills.- Proficiency in creative research tools, project management tools (e.g., Jira), and marketing analytics platforms (e.g., Google Analytics, Adjust, Looker, Excel).###Preferred Skills & Experience- 3+ years of experience collaborating with user acquisition teams.- 3+ years of experience in graphic design and motion design.,

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