Travel Retail - Senior Marketing Executive, NARS

Shiseido; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

Shiseido is seeking a Senior Marketing Executive to drive growth for its NARS brand in the Asia Pacific Travel Retail market. The role involves executing trade initiatives, monitoring sales, and providing marketing support, requiring a strong background in marketing and experience in the beauty industry.

Qualifications

• 3-5 years relevant experience in cosmetics/beauty or Travel Retail preferred.
• Strong detail orientation.
• Ability to prioritize tasks in fast-paced setting.

Responsibilities

• Involved in marketing campaign planning and execution for NARS.
• Support forecasting and sales monitoring processes.
• Lead development of brand collaterals and marketing presentations.

Skills

Analytical mindset

Interpersonal skills

Communication skills

Agility

Collaboration

Education

University degree in Marketing / Business

Job description

ABOUT SHISEIDO TRAVEL RETAIL

Founded in 1872, Shiseido is a global beauty company operating in approximately 120 countries and regions around the world. Our corporate mission: BEAUTY INNOVATIONS FOR A BETTER WORLD.

Based in Singapore, Shiseido Travel Retail is Shiseido’s global duty-free business which specializes in accelerating the growth of Shiseido’s brands to travellers and includes operations in airports, downtown stores, border shops, airlines, and ferries. Our portfolio includes skincare brands SHISEIDO, Clé de Peau Beauté, IPSA, ANESSA, THE GINZA, Drunk Elephant, and ELIXIR; makeup brand NARS; and fragrance brands narciso rodriguez and ISSEY MIYAKE PARFUMS.

MAIN PURPOSE

Under the supervision of the Assistant Marketing Manager, the Senior Marketing Executive will actively participate in driving NARS’s brand growth in the Asia Pacific Travel Retail market by supporting the team on the roll-out of all trade initiatives, as well as business monitoring.

KEY RESPONSIBILITIES

Operational Marketing & Trade Support

• Involved in the planning & execution of trade activations to support new launches & brand’s key bets – including animations, events and digital campaigns – in accordance with brands’ guidelines:
• Support in-store animations roll-out from end to end, liaising with internal and external parties.
• Provide the Digital Marketing team with creative briefs to roll-out e-retailer digital initiatives (e.g., social media posts, homepage banners, shop-in-shop upgrade).
• Work closely with relevant stakeholders (e.g., Commercial, Visual Merchandising, Pricing teams) to ensure smooth roll-out of key launches both online and on-counter.
• Responsible for planning & tracking of POSM usage based on trade plan & regions’ needs.
• Update Marketing calendars, Assortment files, and prepare seasonal Marketing Books for retailers’ presentation.
• Support the team in daily operations follow-up (e.g., stock fulfilment, quality issues, or any trade-related matter).
• Lead the development of brand collaterals (e.g., on-counter tools, brochures, gift boxes).

Forecast Deliverable, Sales Monitoring & Reporting

• Support the forecasting process of Novelties, , Gift with Purchase (GWP) and samples with the right level of analysis/insights, in collaboration with Demand planning & Commercial teams.
• Ensure sufficient allocations of novelties forecasts for all regions.
• Tracking of promotions implementation.
• Responsible for monthly business monitoring (analysis of sell-in and sell-out by region, brand lines, customers and top SKUs) & reporting to Brand teams/Headquarter.
• Keep abreast of competitors activities & consumer trends in the Asia regions.

Other Administrative Support

• Maintenance of master data files, product samples ordering, raising of purchase requisitions and any other administrative duties assigned from time to time.
• Support the team on monthly meetings / presentations.

REQUIREMENTS

• Possess a recognized university degree, preferably in Marketing / Business.
• At least 3-5 years of relevant working experience and prior experience in cosmetics / beauty and/or Travel Retail industry will have an advantage.
• Strong sense of details & analytical mindset
• Well-developed interpersonal & communication skills
• Agility, able to organize & prioritize tasks in a very fast-paced environment
• Collaborative team player
• High energy, positive and enthusiastic individual