Trade Marketing Specialist

99 Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Join a leading real estate technology company as a Brand Marketing Specialist. You will develop comprehensive marketing strategies to support property agents, focusing on engagement and business improvement. The ideal candidate has over 3 years of trade marketing experience and strong analytical skills. This role offers a dynamic environment where you can shape the future of real estate together with a passionate team.

Qualifications

• Proven experience in a trade marketing role for at least 3 years.
• Basic knowledge of SEO, SEM, Social Media, Email Marketing, Content Marketing.
• Happy to be hands-on with all campaign activations.

Responsibilities

• Develop and implement comprehensive marketing strategies for property agents.
• Conduct customer research to understand needs and behavior.
• Collaborate with sales leadership to align marketing efforts with sales goals.

Skills

Digital Marketing

Analytical Skills

Communication Skills

Collaboration

Job description

About Us

99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specializing in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees. In Singapore, 99 Group operates 99.co and SRX.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.

Join Us and Lead the Real Estate Revolution!

At 99 Group, we're on a mission to revolutionize the real estate industry by seamlessly integrating cutting-edge technology and innovation. If you're excited to be at the forefront of this transformation and are ready to tackle the industry's challenges head-on, we want you to be a part of our dynamic team.

Your Role: Brand Marketing Specialist

What You'll Be Doing:

• Develop and implement comprehensive marketing strategies to support our customers (property agents), including digital marketing, content marketing, social media marketing, email marketing, and event marketing.
• Maintain customer engagement with focus on strategic planning and campaign implementation (including Go-to-Market, product marketing, marketing communication, competitor analysis)
• Implementation of tactical campaigns for new sales and product launches
• Conduct customer research (for property landscape) to understand customer needs and behaviour than provide insight for business improvement.
• Collaborate closely with sales leadership and agent managers to understand agent needs and align marketing efforts with sales goals and increasing revenue.
• Create & planning marketing campaign in every communication channel needed (email marketing, push notification, web banner etc) to grow product awareness, adoption and purchase
• Contribute and maintain agent life cycle journey
• Create compelling marketing materials for agents to use in their own outreach, such as property brochures, social media graphics, email templates, and presentations.
• Analyze and derive insights related to marketing metrics and data
• Collaborate with internal stakeholders such as data, content and product team on a regular basis to ensure effectiveness of marketing activations

What We're Looking For:

• Proven experience in a trade marketing role for at least 3 years
• Have the basic knowledge for digital marketing such as SEO, SEM, Social Media, Email Marketing, Content Marketing, etc
• Happy to be hands-on with all campaign activations
• Having knowledge of Property Business is a plus
• Excellent verbal and written communication skills
• Strong analytical skills
• Well organised & detail oriented
• Positive attitude and self-motivated
• Able to work collaboratively in a fast-paced environment

Are you ready to shape the future of real estate? Join us in this exciting journey of innovation, collaboration, and growth. Together, let's redefine what's possible in the world of real estate.

Make your mark at 99 Group. Apply now!