Trade Marketing Manager (SEA)

In the position of Trade Marketing Manager, you will develop the Company’s go-to-market strategy and manage functions essential to implementing retail trade programs. Oversee the planning and implementation for new product and package introductions, new market launches, and quarterly/trimester marketing programs. Assist in planning, reporting, budgeting, marketing process optimization, and retail program implementation.

Essential Job Functions

• Execute customer marketing strategies and sales-related events (by country) for all company products based on brand marketing directives.
• Standardize and organize retail marketing - build, manage, and implement retail marketing programs (trimester, global properties, local assets).
• Conduct detailed and timely program performance updates considering all relevant personnel to track, monitor, and adjust efforts to produce desired outcomes in all key business segments.
• Lead with execution of retailer incentives, dealer loader program, sampling opportunities, general category, new product - initiative education, selling stories, events, etc.
• Assist in the development of annual business plans by identifying areas of opportunity, providing market insights, and performance data metrics for Monster and strategic brands portfolios.
• Work closely with the international marketing leadership team in identifying Key Performance Indicators (KPIs). Build, implement, and track incentive programs for internal and external teams to ensure KPIs are achieved.
• Provide real-time program analysis to ensure marketing dollars are being spent wisely and having an impact on portfolio performance across markets.
• Communicate strategically, develop and/or creatively adapt programs that originate from brand marketing, bottler, retailer, and headquarter performance across markets.
• Collaborate with multiple country contacts consisting of country managers, sales leads, key account managers, MAT teams, marketing directors, operations, event, POS, and other related personnel.

Position Requirements

• Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications, or another related field. Additional Experience Desired: More than 3 years of regional experience in marketing, trade, sales management, Consumer packaged goods (CPG), leadership position.
• Additional Experience Desired: More than 3 years of experience in regional marketing business planning, revenue management leadership.
• Computer Skills Desired: Advanced user of Microsoft Office.