Trade Marketing Manager

FLASH OPTIMAL SC TRADING SDN. BHD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Performance bonus

Medical benefits

Training and professional development

Stable long-term career opportunity

Job summary

FLASH OPTIMAL SC TRADING SDN. BHD is seeking a senior trade marketing professional to lead marketing strategies and drive product and sales growth in Singapore's building materials market.

You will develop and execute trade marketing initiatives, align with sales teams, and manage campaigns from planning to reporting, while leveraging market insights to support launches and commercial initiatives.

Qualifications

• Diploma or degree in Marketing, Business, Communications or related field.
• 4–8 years of marketing or trade marketing experience.
• Experience in building materials, construction, FMCG or B2B industry preferred.
• Strong understanding of Singapore market and trade channels.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute trade marketing strategies for building materials.
• Plan product promotions, campaigns and trade activities.
• Work closely with sales teams to support revenue growth.
• Analyse market trends, customer needs and competitor activities.
• Develop marketing materials and product communication.
• Coordinate with suppliers, distributors and business partners.
• Support product launches and commercial initiatives.
• Monitor campaign performance and prepare management reports.

Skills

Trade marketing

B2B marketing

Campaign management

Market analysis

Stakeholder management

Education

Marketing/Business/Communications degree

Job description

Lead trade marketing strategies and drive brand, product and sales growth across Singapore's building materials market. This is a senior-level role focused on Singapore B2B market, working with building materials and construction products to lead trade marketing and commercial initiatives.

Key responsibilities

Develop and execute trade marketing strategies for building materials

Plan product promotions, campaigns and trade activities

Work closely with sales teams to support revenue growth

Analyse market trends, customer needs and competitor activities

Develop marketing materials and product communication

Coordinate with suppliers, distributors and business partners

Support product launches and commercial initiatives

Monitor campaign performance and prepare management reports

About you

Diploma or Degree in Marketing, Business, Communications or related field

Minimum 4–8 years of marketing or trade marketing experience

Experience in building materials, construction, FMCG or B2B industry preferred

Strong understanding of Singapore market and trade channels

Excellent communication and stakeholder management skills

Strong commercial and analytical mindset

Experience managing campaigns and cross-functional projects

Performance bonus

Medical benefits

Training and professional development

Stable long-term career opportunity