Trade Marketing Executive

LIM SIANG HUAT PTE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job description

Key Responsibilities

- Collaborate closely with the Marketing Manager to develop the Trade Marketing Strategy aimed at achieving specific business objectives across all product categories.

- Take ownership of the development, execution, and performance monitoring of programs designed to increase presence and off-take.

- Coordinate Trade Marketing Investments and ensure adherence to execution standards.

- Work with channel/segment managers to develop effective channel strategies and implement related plans.

- Manage and evaluate the ROI of trade promotions to maximize returns.

- Manage and coordinate the segment BTL (Below The Line) calendar and activities, aligning them with consumer engagement strategies.

- Participate in designing promotional materials and maintain communication with channel/segment managers to oversee promotional activities.

- Collaborate with the sales team to provide category and shopper insights to enhance performance.

- Plan, coordinate, and execute projects and initiatives within assigned channels in partnership with marketing.

- Ensure alignment between Sales and Marketing organizations regarding sales needs and marketing initiatives.

- Assist in developing and delivering new product availability plans.