Trade Marketing Executive

Kang Shi Fu Beverage Singapore Pte. Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading beverage company in Singapore seeks a proactive Trade Marketing Executive to enhance brand presence across channels. This role requires at least 3 years of FMCG experience, strong analytical, communication, and interpersonal skills. The position involves executing trade strategies, managing promotions, and supporting product launches. Applicants should possess relevant qualifications and be proficient in both English and Mandarin.

Qualifications

• Minimum of a Diploma or Degree in Marketing or related field.
• At least 3 years of experience in Sales, Trade, and Category in FMCG.
• Strong communication skills in English and Mandarin.

Responsibilities

• Drive brand presence and trade execution across key channels.
• Execute channel strategy in line with brand development plan.
• Evaluate trade and in-store promotions for effectiveness.
• Coordinate with marketing on timelines for promotions and product launches.

Skills

Analytical skills

Good presentation skills

Communication skills

Interpersonal skills

Microsoft Office proficiency (Excel, Word, PowerPoint)

Education

Diploma or Degree in Marketing or related field

Job description

Job Summary:

We are looking for a proactive and detail-oriented Trade Marketing Executive to drive brand presence and trade execution across key channels and accounts. You will work closely with Sales and Marketing teams to implement effective in-store strategies, manage promotions, and support new product launches. This role is ideal for someone with solid FMCG experience, strong analytical skills, and a passion for brand building at the trade level.

Responsibilities:

• Responsible for Brand Development in Marketplace / Channels.

• Execute Channel Strategy in line with Category Development and Brand Developmental Plan.

• Execute Focused Trade Strategies for Category in Each Key Account and Strategies in tandem with Brand Positioning and Potential of the Account.

• Monitor Competitive Activity Feedback Report to track Frequency and Types of Promotions taking place, Documenting, Reporting and Future referencing purposes.

• Evaluate trade and in-store promotions for effectiveness against company goals.

• Coordinate with Marketing on timelines for promotions, pack/price changes, and new product launches to ensure smooth execution by Sales.

• Support product launches, distribution tracking, planograms, in-store sampling, and secondary displays, etc.

• Coordinate and implement Point-of-Sale Materials (POSM).

• Perform any other ad-hoc duties as assigned.

Requirement:

• Minimum of a Diploma or Degree in Marketing, or a related field, or equivalent practical experience.

• At least 3 years of Sales, Trade and Category Experience in FMCG industry.

• Analytical, Good presentation and Communication Skills.

• Proficiency in Microsoft Office Suite, including Excel, Word, and PowerPoint, Graphic Design will be plus.

• Good Inter-Personal Skills, A Good Team Player.

• Category and Space Management Skills will have advantage.

• Possess strong communication and interpersonal skills, coupled with a self-motivated and results-oriented approach.

• Good command of both verbal and written English and Mandarin to effectively liaise with Mandarin-speaking associates and international partners.

• Only Singaporeans.

Please note the work location details: initially at Mountbatten until July 2025, and subsequently moving to Jurong East from August 2025 onwards.

Qualified or interested candidates, please click"Quick Apply"& send your updated resume stating the following:-

1. Reason for leaving past and present employment

2. Current / last drawn salaries

3. Expected Salary

4. Date of availability and/or Notice Period

* We regret that only shortlisted candidates will be notified.