Trade Marketing Associate Manager - South Asia & South-East Asia Cluster

Barilla Group; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

Join Barilla Group as a Trade Marketing Associate Manager, a role vital for driving growth in South Asia and Southeast Asia. You will collaborate with senior management, define and execute marketing strategies, and analyze market trends to optimize performance across key markets. This position requires over 5 years of experience and a degree in business or marketing, coupled with strong analytical and project management skills.

Qualifications

• Minimum 5 years of experience in similar roles.
• Proactive with a growth mindset and attention to detail.
• Fluent in English.

Responsibilities

• Support in setting trade marketing plans according to strategy.
• Manage the adaptation of marketing materials across countries.
• Monitor pricing and competition effectiveness.

Skills

Project management

Analytical skills

Communication

Team collaboration

Attention to detail

Education

Bachelor’s or master’s degree in business administration, Management, Marketing or related field

Job description

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Jun 23, 2025

Trade Marketing Associate Manager - South Asia & South-East Asia Cluster

About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision.

From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence. Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 20 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Introduction - Organizational Details

Barilla Singapore seeks to recruit the next Trade Marketing Associate Manager for the South Asia & South-East Asia Cluster. The individual will directly report to the Managing Director of the cluster. The position is based in Singapore.

Job Purpose

Act as strategic sales navigator, supporting in the identification of growth and development opportunities within South Asia & Southeast Asia clusters, working closely with the General Manager and Commercial Manger, the cross functional SA&SEA local team along with regional team of APAC, assisting in decision-making and strategic market management for all countries with special focus on key markets (SG, MA, PH, VT, IN and TH) and providing analysis of data & trends that lead to shopper and consumer lead insights across all channels. Ensure alignment among trade marketing plans, Marketing plans, Market business plan and Customers’ strategy.

Key Accountabilities

• Support General Manager and Commercial Manager in setting detailed Country/Channel/Customers trade marketing plans, according to the Marketing plan, Market business plan, and Customers’ strategy.
• Work closely with Barilla internal commercial Team and marketing team, and with distributors’ brand/category management in defining and executing specific market plans.
• Manage the adaptation and harmonization of cross-country TM presentations (new products, new design, new recipes, specific projects, etc.) and updates (declarations, logistics, etc.) by ensuring right balance between local, cluster, regional, global contents, sharing them with all Distributors/Customers (in English) and supporting Marketing SSEA in any potential country localization of projects.
• Based on the needs of different markets and available resources, manage the Trade marketing kit (Assortment, Distribution, Price & Promo, Competitiviness, In-store visibility, POP materials, etc.), and as strategic sales navigator, support the General Manager and Commercial Manger in decision-making and strategic market management for all countries with special focus on key markets (SG, MA, PH, VT, IN and TH).
• Monitor Offering & Price of competition and Barilla, by using reports received from the distributors or buying data in coordination with Marketing SSEA & Commercial Manager. Drive and follow up new products’ launch/expansion, in coordination with Marketing SSEA, by preparing or adapting launching kit with guidelines for the distributors).
• Support the cost Planning&Control process by managing Consumer Promotion (from PO opening to full compliance with BDG) and support General Manager for all costs.
• POS material: collect market needs, coordinate creation, production and delivery to Distributors’ warehouse, manage stock. In cooperation with Sales, control market execution and drive ruthless execution.
• Work with Agencies to finalize in-store materials, brand activations, image page, category theatralisation, etc.. using the templates supplied by Marketing SSEA.
• Oversee short and long lead artwork projects, promotional material and digital e-newsletters as briefed by the marketing, and sales, ensuring all artwork is on brand, engaging and delivered on time. Maintain brand guidelines and adhere to processes while supporting internal and external designers and other providers through every stage of artwork development as required (concepts, proofs, final print etc).
  
  

Requirements

• Minimun 5 years of experience in similar roles
• Bachelor’s or master’s degree in business administration, Management, Marketing or related field
• Growth mindset, willing to always improve, embrace challenges & ambiguity, test, learn and take risks
• Self-motivated with a high level of enthusiasm & desire to learn
• Proactive to strive for defined objectives with a sense of urgency and can-do attitude
• Attention to details
• Solid ability to work with numbers to perform sales & market analyses
• Ability to plan & see the big picture to anticipate challenges while working on different workstreams
• Strong team player with people skills and ability to work collaboratively as part of a team
• Excellent project management and organisational skills. Ability to Multi-task and prioritise
• Strong communication skills both written and verbal. Ability to liaise with and present concepts to multiple stakeholders (from internal management to external agencies/clients and partners)
• Creative flair and passion for food
• Fluent in English
  

Other Information

• Work rights to operate in Singapore
• Start date: asap
  
  

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.

Trade Marketing & Sales

Singapore

Singapore

Permanent

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Manufacturing

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