Trade Marketing and Event Assistant Manager

As a Trade Marketing and Event Assistant Manager, you are to develop and execute trade and event marketing initiatives to drive brand awareness and product sales.

Responsibilities

• Develop strategies for maximizing brand visibility, recognition and engagement during trade shows and/or for overall branding
• Work with marketing agencies closely to conceptualize, plan, and execute engaging events aligned with the brand's image and goals
• Work closely with the sales team to understand market dynamics, customer needs, and channel requirements, to support and execute trade marketing initiatives.
• Develop and implement effective public relations launch strategies for new products, services, or initiatives while evaluating the success through post-event analysis
• Cultivate media relationships to secure coverage and manage press releases. Build and maintain relationships with journalists, bloggers, and influencers
• Craft clear and compelling copy for various mediums, including social media, blog posts, and newsletters
• Act as a spokesperson for the brand and facilitate media interviews when necessary. Act swiftly to manage and mitigate potential public relations crises
• Develop and implement a robust CRM loyalty program to enhance customer retention and engagement. Analyse customer data to tailor loyalty initiatives for maximum impact
• Develop and distribute marketing communication materials, point-of-sale (POS) displays, and promotional materials to enhance product visibility and stimulate consumer interest.
• Devise and execute digital marketing campaigns while establishing partnerships to generate leads for hair services & trade events to drive sales
• Optimize promotional activities to increase footfall and customer satisfaction
• Manage trade marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI on marketing initiatives.
• Monitor and analyse the performance of trade marketing campaigns and promotions, using data-driven insights to refine strategies and improve effectiveness.
• Cultivate strong relationships with key stakeholders, including partner, vendors and marketing agencies, to foster collaboration and drive business growth.
• Handle event logistics, such as venue selection, setup, staffing, and product placement.
• Identify and secure sponsorship opportunities to enhance brand visibility.
• Oversee events to ensure smooth execution, troubleshoot issues, and ensure brand guidelines are followed.
• Other adhoc duties as assigned by the Management

Requirements

• A good degree in marketing, business, or a relevant field
• Preferably with at least 5 years of experience in the FMCG or beauty industry
• Proven experience in marketing roles, with a strong background in trade and retail marketing, branding, lead generation & CRM
• Basic proficiency in spoken and written Chinese required for effective communication with overseas counterparts
• Excellent communication, interpersonal and leadership skills
• Results-oriented, resourceful and able to work independently and with teams in a fast-paced environment