Tourism Marketing Manager

Borr Drilling; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the tourism sector is seeking a marketing specialist to develop and execute integrated marketing strategies across various channels. The role involves managing the company’s website, coordinating with design teams, and building partnerships within the industry. Preferred candidates will have a degree in marketing with relevant experience and fluency in both English and Mandarin, eager to drive market engagement and product promotion.

Qualifications

• Minimum of 1 year of experience in tourism marketing.
• In-depth knowledge of tourism market trends and marketing channels.
• Fluency in English and Mandarin, additional languages are a plus.

Responsibilities

• Develop and execute integrated marketing strategies.
• Manage and update the company’s official website and oversee e-commerce operations.
• Plan and manage digital advertising campaigns and optimize ROI.

Skills

Leadership

Communication

Project Management

Data Analysis

Education

Bachelor’s degree or master in Marketing, Management, or a related field

Job description

Job Description

The Employee shall perform duties as assigned, including but not limited to:

• Develop and execute integrated marketing strategies across online and offline channels to promote travel products and services.
• Manage and update the company’s official website and oversee e-commerce operations, including product listings, promotions, and customer experience.
• Plan and manage digital advertising campaigns (Google Ads, Facebook, Instagram, etc.), and track performance to optimize ROI.
• Design and package new tourism products in collaboration with product and sales teams, including visual and content strategy.
• Coordinate with designers, content creators, and developers to maintain a consistent brand presence across all platforms.
• Build and maintain partnerships with OTAs, social media influencers, and travel-related platforms.
Analyze market trends, customer data, and digital performance metrics to guide strategic decision-making

Requirements

• Bachelor’s degree or master in Marketing, Management , or a related field.
• Minimum of 1 years of experience in tourism marketing.
• In-depth knowledge of tourism market trends, marketing channels, and promotional techniques.
• Strong leadership, communication, and project management skills.
• Proficient in data analysis and report writing; capable of making data-driven decisions.
• Fluency in English and Mandarin (spoken and written); additional languages are a plus.
• Experience in international tourism marketing or working with overseas markets is preferred.