TikTok Local Services - Strategy Operations Manager (Travel Solutions)

TikTok; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading video platform based in Singapore is seeking a dynamic Travel Industry Strategy Manager to lead marketing strategies in the travel sector. The ideal candidate should have a bachelor's degree in business or marketing, with over 5 years' experience in strategic marketing within tourism. Strong analytical skills and a track record in GTM strategy execution are essential. This role offers an opportunity to drive impactful initiatives and innovate in a fast-paced environment.

Qualifications

• 5+ years of experience in strategic marketing or product management role within the tourism industry.
• Proven track record in developing and executing successful GTM strategies.
• Strong analytical skills and ability to translate data into actionable insights.

Responsibilities

• Develop and execute comprehensive GTM strategies for the travel industry.
• Conduct analysis to identify market trends and customer needs.
• Analyze data to identify areas for improvement and optimize marketing efforts.

Skills

Strategic marketing

Analytical skills

Product management

Excellent communication

Education

Bachelor’s degree in business, marketing, or related field

Job description

Based in Singapore, we are seeking a dynamic and strategic Travel Industry Strategy Manager to lead the development and execution of our overall Go-To-Market (GTM) strategy within the travel sector. The ideal candidate will have a deep understanding of the travel industry, strong analytical skills, and a proven track record in developing and implementing successful marketing strategies.

Responsibilities

• GTM Strategy Development: Develop and execute comprehensive GTM strategies for the travel industry, aligning with overall company objectives. Conduct analysis to identify market trends, customer needs, and competitive landscapes. Develop and implement targeted marketing campaigns to drive customer acquisition and retention. Collaborate with cross-functional teams to ensure seamless execution of GTM initiatives.
• Industry Analysis: Stay up-to-date on industry trends, products, regulations, and emerging technologies. Monitor competitive activities and identify opportunities for differentiation. Conduct in-depth analysis of market data to inform strategic decision-making.
• Performance Measurement: Analyze data to identify areas for improvement and optimize marketing efforts. Establish KPIs and track performance against goals.
• Product Strategy: Define and refine the product roadmap for travel-related products and services. Conduct market analysis to identify new product opportunities and gaps in the market. Develop product positioning and messaging to effectively communicate value to external partners.

Qualifications

• Minimum Qualifications
• Bachelor’s degree in business, marketing, or a related field.
• 5+ years of experience in strategic marketing or product management role within the tourism industry.
• Proven track record in developing and executing successful GTM strategies.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.

• Preferred Qualifications
• Preferred experience working as part of a global or international team.
• Robust product acumen, with the ability to understand and contribute to product strategy.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.