Technical Marketing Lead

Keysight Technologies Singapore (Sales) Pte. Ltd....-; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading technology company in Singapore seeks a Team Leader for Technical Marketing to drive customer success and engage with key accounts. The successful candidate will lead a team and contribute to product strategies, ensuring a collaborative culture and excellent communication with stakeholders. This is an opportunity to shape innovative solutions in electronic design and manufacturing.

Qualifications

• 10+ years of experience in technical marketing or customer success.
• Proven experience managing high-performing technical teams.
• Deep hands-on knowledge of manufacturing test strategies.

Responsibilities

• Lead and develop a team of technical marketing engineers.
• Serve as executive sponsor for key customer accounts.
• Own technical positioning for global campaigns.

Skills

Technical Marketing

Customer Success

Leadership

Communication

Education

Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical field

Master's degree (preferred)

Tools

Keysight ICT

PathWave Manufacturing Analytics

Job description

Overview

Keysightis on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn moreabout what we do.

Our powerful,award-winningculture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions.Diversity, equity & inclusionare integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities

Team Leadership & Management

• Lead, mentor, and develop a team of technical marketing engineers and customer success specialists.
• Set team goals, track KPIs, and drive accountability for customer satisfaction, product adoption, and engagement metrics.
• Build a collaborative, customer-first team culture that balances technical expertise with proactive relationship management.
• Provide regular coaching, performance feedback, and career development opportunities.

Customer Success & Enablement (Post-sales focus)

• Serve as executive sponsor for key customer accounts, overseeing deployment, usage, and success of ICT, Boundary Scan, Wirebond Test and PMA Manufacturing Data Analytics solutions.
• Define and scale customer onboarding programs, technical documentation, and training resources.
• Monitor usage data and customer feedback to identify risk or upsell opportunities; lead strategic account reviews and QBRs.
• Develop technical content such as application notes, success stories, product training, demos, competitive studies, and presentations.
• Coordinate with support and engineering to escalate and resolve complex technical issues.

Technical Marketing & Product Strategy (Pre-sales focus)

• Own technical positioning and messaging for Keysight’s test and analytics solutions across global campaigns and GTM initiatives.
• Work with product management, and R&D to bring the voice of the customer to differentiate our products through the NPI or CPE process such as during roadmap discussions, requirements definition and new product validation.
• Develop technical content such as white papers, application notes, product training, demos, competitive studies, and presentations.
• Support product launches, feature rollouts, and sales enablement with deep technical insight.

Cross-functional & External Engagement

• Partner with sales, solution engineers, Industry Solution Team ( IST) and partners to drive customer engagement and solution adoption globally and efficiently.
• Represent the company at trade shows, technical conferences, and webinars as a thought leader.
• Drive collaboration between Sales, marketing, engineering, and customer-facing teams, and eco-system vendors or partners to ensure a cohesive customer journey.

Qualifications

Bachelor’s degree in Electrical Engineering, Computer Engineering, or related technical field. Master’s preferred.

• 10+ years of experience in technical marketing, customer success, field applications, or product management.
• Proven experience managing and scaling high-performing technical teams.
• Deep hands-on knowledge of Keysight ICT (3070 or similar), Boundary Scan, and PathWave Manufacturing Analytics.
• Strong understanding of electronics manufacturing processes and sustenance, DFT/DFM, test strategy, and data analytics in a high-tech environment.
• Excellent communication skills, with the ability to distill complex topics for diverse audiences.

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