SVP, Client Experience

Singlife Group; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Singlife seeks a senior professional to shape the High Net Worth (HNW) client experience, aligning it with business objectives and premium service standards. You will design differentiated journeys, lead thought leadership events, and collaborate with Marketing and Partnerships to maintain a distinct brand for priority clients.

You will partner with wealth specialists and external partners to deliver exclusive events and engagement programmes, driving client loyalty and business outcomes in

Qualifications

• 8–12 years'experience in HNW or private wealth client engagement within financial institutions — private banking, wealth management, insurance, or asset management.

Responsibilities

• Define and execute the HNW client experience strategy aligned with business objectives.
• Design differentiated client journeys tailored to the high-net-worth segment.
• Establish service standards and engagement frameworks for a premium proposition.
• Monitor client feedback and identify opportunities to improve experience outcomes.
• Develop and strengthen the HNW brand proposition in the market.
• Partner with Marketing and Corporate Communications to create targeted HNW campaigns.
• Ensure consistency of premium branding across all client-facing channels and events.
• Support thought leadership initiatives and market positioning efforts.
• Conceptualise and execute exclusive client events, networking sessions, seminars, and wealth management forums.
• Build relationships with brokers, distribution partners, and key intermediaries to deepen loyalty.
• Negotiate sponsorships and manage experiential partnerships.
• Coordinate with HNW Business Development, Wealth Specialists, Marketing, Product, and Operations teams.

Skills

HNW client engagement

Relationship management

Event management

Stakeholder management

Education

Bachelor's degree

Job description

Singlife is a leadinghomegrown financial services company, offering consumers a better way tofinancial freedom. Through innovative, technology-enabled solutions and a widerange of products and services, Singlife provides consumers control over theirfinancial wellbeing at every stage of their lives.

In addition to acomprehensive suite of insurance plans, employee benefits, partnerships withfinancial adviser channels and bancassurance, Singlife offers investment andadvisory solutions through its GROW with Singlife platform. It also offers theSinglife Account, a mobile-first insurance savings plan.

Singlife is the exclusiveinsurance provider for the Ministry of Defence, Ministry of Home Affairs andPublic Officers Group Insurance Scheme. Singlife is also an official signatoryof the United Nations Principles for Sustainable Insurance and the UnitedNations-supported Principles for Responsible Investment, affirming itscommitment to finding a better way to sustainability.

The merger of AvivaSingapore and Singlife was announced in September 2020 and created one of thelargest homegrown financial services companies in Singapore in a deal valued atS$3.2 billion. It was the largest insurance deal in Singapore at the time. Singlifewas subsequently acquired by Sumitomo Life in March 2024, one of Japan’sleading life insurers, which valued Singlife at S$4.6 billion, making thetransaction one of the largest insurance deals in Southeast Asia.

Key Appointments

• Accountable forshaping the client experience, brand positioning, and engagement strategy forthe High Net Worth business.
• Designs andexecutes premium client experiences, thought leadership events, strategicpartnerships, and bespoke engagement programmes.
• Acts as thecustodian of the HNW client journey and brand experience across alltouchpoints.

Key Responsibilities

• Define andexecute the HNW client experience strategy aligned with business objectives.
• Designdifferentiated client journeys tailored to the high-net-worth segment
• Establish servicestandards and engagement frameworks that support a premium proposition.
• Monitor clientfeedback and identify opportunities to improve experience outcomes.

Brand Building &Positioning

• Develop andstrengthen the HNW brand proposition in the market.
• Partner withMarketing and Corporate Communications teams to create targeted HNW campaigns.
• Ensureconsistency of premium branding across all client-facing channels and events.
• Support thoughtleadership initiatives and market positioning efforts.

Events & ClientEngagement

• Conceptualise andexecute exclusive client events, networking sessions, seminars, wealthmanagement forums, and lifestyle experiences.
• Design andexecute engagement programmes for key broker and distribution partners, inaddition to direct HNW client engagement — ensuring Singlife HNW maintainsstrong mindshare and preference among priority intermediaries.
• Manage eventbudgets, vendors, agencies, and strategic partnerships.
• Curateexperiences that deepen client relationships and enhance loyalty.
• Buildrelationships with luxury brands, private clubs, family offices, wealthecosystems, and strategic partners.
• Identifypartnership opportunities that elevate the Singlife HNW value proposition.
• Negotiate andmanage sponsorship arrangements, co-branded initiatives, and experientialprogrammes.

ClientInsights &Analytics

• Developsegmentation and engagement strategies for different client groups.
• Own the HNWengagement KPI framework and report against activation metrics, providingstrategic recommendations to the MD HNW and leadership team

Stakeholder Management

• Work closely withHNW Business Development, Wealth Specialists, Marketing, Product, andOperations teams.
• Support clientevents and prospecting activities alongside the business and advisers.
• Act as thecentral coordinator for HNW client engagement initiatives.

Key Requirements

Experience

• 8–12 years'experience in HNW or private wealth client engagement within financialinstitutions — specifically private banking, wealth management, insurance, orasset management
• Track record ofconnecting client engagement programmes to measurable business outcomes —including pipeline conversion, policy acquisition, or client retention metrics— on top of event attendance and satisfaction scores
• Strongunderstanding of HNW client expectations and relationship management.
• Experiencemanaging agencies, sponsorships, partnerships, and marketing budgets.

Education

• Bachelor's degreein Marketing, Business, Communications, Hospitality, or related discipline.