Strategy Director – Huxly

MMR RESEARCH WORLDWIDE PRIVATE LTD.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading innovation consultancy in Singapore is seeking a Strategy Director to manage complex projects and identify opportunities. You will work independently and build relationships, while leading creative qualitative work. Candidates should have experience in FMCG brand innovation and excellent communication skills. This role offers a unique chance to join a dynamic team backed by a stable global organization.

Qualifications

• Experience leading complex brand innovation projects within FMCG.
• Ability to translate complex data into engaging presentations.
• Excellent communication skills and client confidence.

Responsibilities

• Manage client experience and deliver compelling stories.
• Explore industry trends and maintain curiosity about brands.
• Collaborate with the Growth Director to craft strategic proposals.

Skills

Leading complex brand innovation projects

FMCG experience

Consumer testing expertise

Data presentation

Communication skills

Education

BSc Hons in Nutrition and Food Consumer Sciences

Job description

Are you a problem solver, consistently bringing your strategic mindset and natural curiosity to everything you touch? Do you love to get to the crux of the challenge and find creative answers?

If so, this unique opportunity in Huxly could be for you!

Introducing Huxly

Huxly is a fast-growing innovation and brand strategy consultancy focused on the food, drink, personal, and pet care industries. We bring together:

• Deep human insights, understanding consumer ‘jobs to be done’ through unique projective techniques, cultural, semiotic, sensory, and culinary expertise to develop brands and concepts.
• Holistic innovation and sprint methodologies to create tangible innovations for rapid commercialization.

We have strong relationships with leading CPG brands and a team of 24 strategists based in the UK and US, working globally. Our next growth phase involves establishing a new business in the APAC region, and we need you!

As part of the MMR group, the UK’s largest privately owned market research company, we have offices worldwide including Wallingford, London, Durban, Singapore, Shanghai, Sao Paulo, and New York. Joining Huxly offers a unique opportunity to be part of a dynamic startup backed by a stable global organization.

The Role

The Strategy Director is envisioned as ‘The Code Breaker’, managing complex projects and proactively identifying opportunities for Huxly. You will develop approaches that differentiate us and leverage the broader MMR capabilities.

You are a self-starter who works independently with confidence and builds strong cross-functional relationships within MMR. You will be a key representative of Huxly to clients, inspiring confidence in our work.

Main Responsibilities:

1. Owning complex projects: Managing client experience, delivering compelling stories, leading creative qualitative work, conducting strategic workshops and sprints, leading cultural or semiotic explorations, creating brand positioning strategies, and deploying core methodologies independently.
2. Demonstrating expertise: Exploring industry trends, maintaining curiosity about brands and innovation, sharing insights, and developing strategic perspectives based on sensory and market research.
3. Proposal development: Collaborating with the Growth Director to craft strategic proposals, understanding client challenges, building costed approaches, and owning client relationships to expand our reach.

Requirements:

• Experience leading complex brand innovation projects within FMCG
• Experience in sensory and consumer testing from concept to product testing
• Ability to translate complex data into engaging presentations
• Influencing senior stakeholders and contributing to innovation pipelines
• Excellent communication skills and client confidence
• Experience leading creative qualitative work and brand positioning strategies
• Experience with cultural and semiotic explorations
• Leading strategic workshops or sprints
• Advisory capability with a strategic mindset

Other Requirements:

• BSc Hons in Nutrition and Food Consumer Sciences