Strategist

The Smart Local (TSL) Media Group; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

An innovative media group is on the lookout for a strategic and creative individual to join their dynamic team in Singapore. This role involves developing compelling campaign proposals that resonate with client objectives and drive business growth. You will leverage insights and data to craft impactful, integrated campaigns while collaborating with various teams to ensure successful execution. If you have a passion for marketing and a knack for crafting engaging strategies, this opportunity offers a vibrant environment where your ideas can flourish and make a significant impact in the industry.

Qualifications

• 5-7 years of planning experience in an agency environment.
• Strong experience in executing integrated campaigns focused on content marketing.

Responsibilities

• Develop compelling campaign proposals aligned with client objectives.
• Collaborate with cross-functional teams to ensure timely delivery of campaigns.

Skills

Strategic Thinking

Creative Mindset

Communication Skills

Project Management

Analytical Skills

Client Relationship Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Advertising

Bachelor's degree in a related field

Job description

About The Role

This position will be based in our Singapore office located in Kallang Bahru.

We are seeking someone with a strategic and creative mindset to develop compelling campaign proposals that align with client objectives.

You will be responsible for developing insights-driven campaign strategies and designing impactful, measurable, integrated campaigns that drive business growth and engage our audience.

What You Will Do

1. Develop full-fledged campaign proposals that align with the client’s overall strategy and objectives.
2. Ensure proposals produced are of the highest quality and in line with company standards.
3. You will help clients to analyze their business landscape and challenges to observe and recognise patterns that identify trends and inform key insights.
4. Build strong relationships with key clients while deepening their knowledge of interactive marketing.
5. Develop forward-thinking strategic POVs on emerging trends and platforms.
6. Identify proactive moments or ideas that a brand can opportunistically activate on.
7. Collaborate with cross-functional teams including account management, media planning and buying, and project management to ensure campaigns are delivered on time and on budget.
8. Use data and insights to inform campaign strategy, ideas and plans including performance optimisation.
9. Stay up-to-date with industry trends, technologies and best practices.
10. Participate in new business pitches.

The Successful Candidate Should Have

1. At least 5-7 years of planning experience in an agency environment and/or working with developing insights, leading cultural trends, and driving big ideas for integrated campaigns.
2. Bachelor's degree in marketing, advertising, or a related field.
3. Strong experience in developing and executing integrated campaigns, with a focus on content marketing, social media strategy and integrated communications.
4. Is naturally curious and loves to explore and nurture intellect.
5. Strong written and verbal communication skills, with the ability to effectively pitch ideas to clients.
6. Articulate and concise with the written word. You are able to make ideas come to life even when limited to just words.
7. Strong project management skills with the ability to manage multiple projects and priorities.
8. Strong analytical skills and experience using data to inform and optimize campaign strategy.
9. Proven ability to work effectively in a fast-paced, deadline-driven environment.
10. A passion for staying up-to-date with industry trends, technologies, and best practices.