Strategic Planning Manager

SHISEIDO TRAVEL RETAIL ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company seeks a strategic pricing manager focused on B2B2C sales to establish competitive pricing strategies and enhance brand equity. This role involves collaboration across markets, stakeholder engagement, and market intelligence gathering to ensure strong operational foundations and drive business growth.

Qualifications

• Fluent in English & Chinese for communication with stakeholders in China.
• Extensive experience with multiple stakeholders and trade business.
• Strong analytical, organizational, and interpersonal skills.

Responsibilities

• Develop guidelines on pricing and B2B2C sales.
• Monitor market assessments and pricing strategies.
• Build networks for market intelligence and internal alignment.

Skills

Trade business structures understanding

Pricing and mechanism design

B2B2C ecosystems knowledge

Communication skills

Problem analysis

Job description

MAIN PURPOSE

This position involves developing guidelines on pricing and B2B2C sales in collaboration with the brand satellite team to establish a healthy & sustainable foundation. This strategic initiative aims to align with the Group’s/Region's strategic direction and adapt to the latest market and competitor situations through continuous monitoring. The goal is to achieve a competitive advantage via synergized activities, enhancing brand equity and improving cost structures.

KEY RESPONSIBILITIES

• Track effective pricing (SRP/consumer price) across channels and markets.
• Monitor B2B2C market assessments with regular reviews and management advice.
• Review and align B2B2C pricing terms across regions and with satellite BH teams.
• Establish monitoring and reporting processes.
• Create guidelines on pricing and B2B2C sales and seek management alignment.
• Set KPIs or ROI benchmarks for B2C business with ongoing monitoring.
• Develop SKU, SRP, and promotional pricing strategies and ensure harmonization.
• Provide insights to address unhealthy business practices and identify potential opportunities.
• Build external networks to gather the latest market intelligence.

REQUIREMENTS

• Strong understanding of trade business structures across markets.
• Experience in pricing/mechanism design and B2B2C ecosystems, with the ability to create financial analysis reports.
• Well-established internal networks (external networks are a plus) for gathering information and insights.
• Strong understanding of internal stakeholder dynamics and external business environments.
• Extensive experience working with multiple stakeholders.
• Fluent in both oral and written English & Chinese, as communication with stakeholders in China is required. Strong communication and interpersonal skills.
• Excellent problem analysis skills, attention to detail, organizational ability, and hands-on approach are essential.