Strategic Partnership Lead

CRESTAR INDUSTRIES PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in ceiling fan innovation seeks a Strategic Partnerships Lead to enhance its brand communication. Responsibilities include crafting messaging, managing media relations, and developing strategic communication plans. The ideal candidate will have a background in Communications or PR and a passion for sustainability.

Qualifications

• 3-5 years of experience in corporate communications or PR.
• Excellent writing, editing, and storytelling skills.
• Familiarity with media monitoring tools and digital platforms.

Responsibilities

• Develop and execute communication strategies aligning with business goals.
• Write and edit press releases, newsletters, and social media posts.
• Serve as a point of contact for media inquiries.

Skills

Writing

Editing

Storytelling

Interpersonal skills

Collaboration

Education

Diploma/Bachelor’s degree in Communications

Bachelor’s degree in Public Relations

Bachelor’s degree in Marketing

Tools

Media monitoring tools

Content management systems

Digital comms platforms

Job description

Job Title: Strategic Partnerships Lead

Location: Singapore
Department: Marketing & Communications
Reports to: Assistant General Manager

About Us

At Crestar, we don’t just move air — we move ideas. As a leader in ceiling fan innovation and energy-efficient climate solutions, we’ve been helping homes and businesses stay comfortable, stylish, and sustainable for over 20 years. Now, we’re looking for a communications pro who can help us tell our story with clarity, consistency, and purpose.

The Role

As a Strategic Partnerships Lead , you'll shape how our brand is perceived — both inside the company and out in the world. From crafting executive messaging to supporting product launches and managing media relationships, you’ll play a key role in building trust, excitement, and alignment across all touchpoints.

Key Responsibilities

• Develop and execute internal and external communication strategies that align with business goals and brand identity
• Write and edit a range of content, including press releases, executive speeches, newsletters, social media posts, and internal announcements
• Partner with leadership, HR, and marketing teams to ensure consistent messaging and tone
• Serve as a point of contact for media inquiries and press opportunities
• Coordinate with agencies for PR campaigns or special projects
• Monitor media coverage and measure communication effectiveness
• Manage crisis communications and maintain brand reputation in times of uncertainty
• Help foster a culture of transparency and engagement within the company
• Point of contact and support for all AI (Artificial Intelligence) and ESG (Environmental, Social and Governance) related matters

Qualifications

• Diploma/Bachelor’s degree in Communications, Public Relations, Marketing or a related field
• 3–5 years of experience in corporate communications, PR, or internal comms (experience in manufacturing or consumer products a plus)
• Excellent writing, editing, and storytelling skills
• Comfortable working in fast-paced, evolving environments — you're great at dealing with ambiguity
• Strong interpersonal skills and ability to collaborate across departments
• Familiarity with media monitoring tools, content management systems, and digital comms platforms

Bonus Points

• Experience supporting executive communications or thought leadership
• A passion for sustainability, energy efficiency, or home innovation
• An eye for design or visual storytelling

Why Join Us?

We’re a growing team where your voice matters and your work makes an impact. You’ll help shape the way we communicate as a brand — and as a culture. Plus, you get to say you work for a company that makes rooms cooler. Literally.