Strategic Marketing Specialist

People Profilers Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in Asia Pacific is looking for a Strategic Marketing Specialist to drive B2B marketing initiatives. This role requires analyzing market trends and leading strategic projects while working closely with global leadership teams. Candidates should possess strong analytical, strategic thinking, and communication skills, with a minimum of 3 years in strategic marketing. Join to make a significant impact across Southeast and South Asia.

Qualifications

• Minimum 3 years in strategic marketing or business strategy roles.
• At least 5 years in a customer-facing capacity.
• Experience in B2B industries preferred.

Responsibilities

• Analyze macro trends and market shifts.
• Lead strategic projects like market development and product innovation.
• Train teams on strategic marketing methodologies.

Skills

Analytical thinking

Strategic thinking

Communication

Leadership

Education

MBA or equivalent qualification

Job description

Strategic Marketing Specialist – Asia Pacific
Location: Buona Vista
Regional Focus: Southeast Asia & South Asia
Function: Strategic Marketing | B2B | Growth & Innovation

Are you a strategic thinker with a passion for uncovering market opportunities and turning insights into impact? We are seeking a Strategic Marketing Specialist to lead B2B marketing initiatives and drive growth across the Asia Pacific region, with a focus on Southeast and South Asia.

This high-impact role combines market research, project leadership, and strategic competency development. You’ll work closely with both regional and global leadership teams to shape market strategies and commercialize innovation.

Key Responsibilities

1. Market Research & Strategy

• Analyze macro trends, market shifts, and competitor movements.

• Identify and segment emerging market opportunities.

• Prioritize and recommend high-potential growth areas through robust targeting and positioning strategies.

2. Project Leadership

• Lead strategic projects in areas such as market development, product innovation, and new business models.

• Drive cross-functional teams through a structured innovation process (stage-gate).

3. Strategic Marketing Enablement

• Act as the regional competency leader in strategic marketing frameworks and tools.

• Train and coach teams on methodologies including:

  • Market sizing & segmentation

  • Value chain & customer VOC analysis

  • Financial modeling (NPV, IRR, break-even)

  • Value proposition and pricing development

  • Full 4P marketing strategy execution

• Develop and deploy custom marketing tools as needed.

What We’re Looking For

• Minimum 3 years of experience in strategic marketing or business strategy roles.

• At least 5 years in a customer-facing capacity.

• Background in B2B industries — experience in materials science is a strong plus.

• MBA or equivalent qualification preferred.

• Strong analytical and strategic thinking abilities.

• Excellent verbal and written communication skills in global business English.

• Proven leadership in project and change management.

• Ability to lead in a virtual, cross-regional team environment (Americas, Europe, APAC).

• Willingness to travel 20–40%, including international travel.

This role is perfect for someone who enjoys blending data-driven strategy with practical execution, thrives in dynamic environments, and is ready to make an impact in the Asia Pacific region.

We regret that only shortlisted candidates will be notified.

Interested applicants kindly click on "apply now" and please send in your updated resume to [e-mail]

T Stephanie | R1548888
People Profilers Pte Ltd | 10C3804
20 Cecil St, #08-09, PLUS Building, Singapore 049705
http://www.peopleprofilers.com