Strategic Marketing Manager, Edge & Cloud AI Division

SOITEC MICROELECTRONICS SINGAPORE PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A dynamic semiconductor company in Singapore is seeking a Strategic Marketing Manager for their Edge & Cloud AI division. This pivotal role requires a blend of strategic insight and analytical skills to drive growth across semiconductor markets. Candidates with proven experience in strategic marketing and strong communication skills are encouraged to apply.

Qualifications

• 5+ years of experience in the semiconductor industry, preferably in foundry or fabless environments.
• Demonstrated success in strategic marketing and corporate strategy roles with global exposure.
• Fluency in English with excellent written and verbal communication skills.

Responsibilities

• Conduct strategic-level competitive analysis across the substrate ecosystem.
• Develop and maintain addressable market models to support strategic planning.
• Define and execute the Divisional MARCOM strategy, including digital marketing activities.

Skills

Analytical skills

Strategic marketing

Competitive analysis

Project management

Education

Degree in Electrical Engineering or related technical field

Tools

Project management tools

Issue-tracking tools

Job description

How does something you do not see improve your daily life? This is what our products do and they are in your smartphones, cars, and connected objects. They make them more efficient and less energy intensive. We are passionate about innovation in technology and proud of the value we create for our customers. At Soitec, we are also in a state of transformation: cultural, managerial and digital. We want to make our company an organization where freedom of action and accountability guide our actions. Do you want to change things or test a new idea? If so, what are you waiting for? It is time to come to Soitec!

What does the job consist?

As the Strategic Marketing Manager for the Edge & Cloud AI division, you will play a pivotal role in shaping our strategic positioning across diverse semiconductor and AI-driven markets. You will work across multiple business units (BUs), translating market trends, customer insights, and competitive dynamics into actionable strategies that enable growth in key application areas including Photonics-SOI, Imaging, and FD-SOI-based platforms.

This role requires a unique combination of strategic thinking, analytical rigor, cross-functional collaboration, and a solid understanding of the semiconductor value chain. You will be a key contributor to defining divisional growth strategies, owning competitive landscape assessments, and driving our external visibility through targeted MARCOM activities and event coordination.

Key Responsibilities

• Conduct strategic-level competitive analysis across the substrate ecosystem, assessing players' capacity, technology roadmap, customer engagement models, and strategic positioning.
• Collaborate with BU-level technical marketing teams to consolidate product-level insights with broader competitor intelligence.
• Drive SWOT analyses, Porter’s Five Forces, and other strategic frameworks to assess divisional positioning; partner with BUs and Business Development to translate insights into business actions.
• Develop and maintain addressable market models to support 5-year strategic planning and revenue forecasting.
• Own and manage the Divisional and BU-level events calendar (e.g., tradeshows, conferences, workshops) in alignment with the corporate calendar.
• Define and execute the Divisional MARCOM strategy, including content planning, digital marketing activities, and alignment with Corporate Communications and IR.
• Liaise with Investor Relations (IR) for division-level business readouts and participation in corporate-level presentations and disclosures.
• Identify and evaluate emerging trends across Edge AI, Data Center, IoT, and Healthcare verticals to inform technology and investment strategy.
• Support external visibility efforts through thought leadership and digital content creation (social media, white papers, etc.).
• Foster collaboration with internal stakeholders including Strategy, BU leadership, R&D, BD, and Corporate Marketing to ensure alignment across functions.

Requirements & qualifications

Must-Have:

• At least 5 years of experience in the semiconductor industry, preferably in a foundry, substrate supplier, or fabless environment.
• Demonstrated success in strategic marketing, competitive analysis, or corporate strategy roles with global exposure.
• Strong analytical skills and proficiency in using strategic frameworks (SWOT, Porter’s Five Forces, TAM/SAM/SOM modeling).
• Clear understanding of the semiconductor value chain, including substrates, wafer supply, and fabless/foundry dynamics.
• Experience engaging with technical and commercial teams, including R&D, BU leadership, and strategy groups.
• Fluency in English with excellent written and verbal communication skills.
• Proficiency with project management and issue-tracking tools.

Preferred:

• Background in foundry marketing or ecosystem strategy.
• Understanding of IP roadmaps and technology inflection points in 5G, IoT, Silicon Photonics, and Edge AI.
• Experience in investor-facing roles or preparing content for investor presentations.
• Multicultural team leadership or work experience in international, matrixed organizations.
• Degree in Electrical Engineering or related technical field; advanced degree or MBA a plus.

If you thrive in a fast-evolving environment where strategy meets technology, and you're passionate about shaping the future of AI infrastructure, we would love to hear from you.