Strategic Marketing Lead — Parenting & Events

MUMMYS MARKET PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading parenting organization in Singapore is seeking a Marketing Executive to drive innovative marketing campaigns and enhance brand engagement. You will plan multi-channel strategies, work with teams to optimize content using data insights, and develop influencer partnerships. The ideal candidate has a diploma in marketing, proven campaign management skills, and is familiar with social media marketing. If you are creative and ready to take on challenges in a fast-paced environment, this position offers an exciting opportunity to shape the future of the parenting industry.

Qualifications

• Proven experience with campaign planning and execution, proactively taking ownership for delivery.
• Excellent knowledge of social media channels and techniques, demonstrable examples of how they’ve driven engagement.
• Detail-oriented with excellent organizational skills.

Responsibilities

• Plan and execute dynamic multi-channel marketing campaigns.
• Develop cohesive campaigns using email, social media, and partnerships.
• Collaborate with the team to test copy and channel performance.

Skills

Marketing creativity

Data analysis

Social media expertise

Content creation

Campaign management

Influencer marketing

Communication skills

Education

Diploma in Marketing / Media / Communications

Tools

Adobe Photoshop

Adobe Illustrator

Canva

Job description

A leading parenting organization in Singapore is seeking a Marketing Executive to drive innovative marketing campaigns and enhance brand engagement. You will plan multi-channel strategies, work with teams to optimize content using data insights, and develop influencer partnerships. The ideal candidate has a diploma in marketing, proven campaign management skills, and is familiar with social media marketing. If you are creative and ready to take on challenges in a fast-paced environment, this position offers an exciting opportunity to shape the future of the parenting industry.