Enable job alerts via email!
A global material science company in Singapore seeks a Strategic Marketing Specialist to drive market analysis and identify growth opportunities in the Asia Pacific region. The role includes leading projects in market development and coaching on strategic marketing frameworks. Candidates should have 3+ years in strategic marketing, preferably in B2B, and an MBA or equivalent qualification. The salary range for this position is $4500 to $6500.
Strategic Marketing Specialist (Travelling Required)
Company is a global material science company with a mission to improve the environment and the quality of life throughout the world with its pioneering technology.
Strategic Marketing Specialist – Asia Pacific is a competency leadership position for B2B strategic marketing, accountable for analyzing the market, identifying growth opportunities, and validating unique value propositions for company PVOH business with initial focus in Southeast Asia and South Asia region.
This role will be based in Company Asia Headquarter in Singapore and report to Head of Sales Asia Pacific, as well as receive functional guidance from Head of Global Marketing &Sales.
Responsibilities
1. Market Research
a. Analyze market trends.
i. Macro trend assessment
ii. Competitive analysis
b. Identify emerging and untapped growth opportunities.
i. Market segmentation
c. Prioritize opportunities and make business recommendations.
i. Targeting
ii. Positioning
2. Project Management
a. Lead assigned projects such as market development, new productdevelopment, or new business model development.
b. Lead cross-functional team to commercialize business through stage-gate
innovation management process
3. Competency leadership
a. Train and coach, the organization on key strategic marketing frameworks and
methodologies such as:
i. Market sizing
ii. Market segmentation
iii. Financial modeling (NPV, IRR models, break-even analysis)
iv. Value chain analysis
v. VOC analysis
vi. Value proposition development
vii. Value pricing
viii. 4P strategy
b. Develop tools, as needed.
c. Effective in virtual global team leadership (across Americas, Europe, and Asia Pacific)
Requirements:
CHEONG YEAT LONG | R25145358
The Supreme HR Advisory Pte Ltd | EA 14C7279