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A prominent company is seeking a Strategic Marketing Executive to drive market research, project management, and competency leadership. The role involves analyzing trends, leading projects, and training teams on strategic marketing frameworks. Candidates with an MBA and extensive experience in the field will thrive in this dynamic position, situated at a convenient location near Buona Vista MRT.
Strategic Marketing Executive - By Genesis Choong, GC26
Candidates who do well in the interview will be promoted to Strategic Marketing Specialist!
Responsibilities
1. Market Research
a. Analyze market trends.
i. Macro trend assessment
ii. Competitive analysis
b. Identify emerging and untapped growth opportunities.
i. Market segmentation
c. Prioritize opportunities and make business recommendations.
i. Targeting
ii. Positioning
2. Project Management
a. Lead assigned projects such as market development, new productdevelopment, or new business model development.
b. Lead cross-functional team to commercialize business through stage-gate
innovation management process
3. Competency leadership
a. Train and coach, the organization on key strategic marketing frameworks and
methodologies such as:
i. Market sizing
ii. Market segmentation
iii. Financial modeling (NPV, IRR models, break-even analysis)
iv. Value chain analysis
v. VOC analysis
vi. Value proposition development
vii. Value pricing
viii. 4P strategy
b. Develop tools, as needed.
Requirements:
CHOONG TZE YANG | Reg No. R25128604
The Supreme HR Advisory Pte Ltd | (EA No: 14C7279)