Strategic Marketing & Communications Lead

sggovterp; Singapore; Vor Ort; SGD 70.000 - 110.000; Vollzeit

Zusammenfassung

EDB in Singapore seeks an Integrated Marketing & Communications Manager to shape Singapore’s position as a premier business destination and communicate investment facilitation and job creation outcomes to local audiences.

This role requires a strategic thinker and strong writer, able to oversee multi-channel campaigns, content assets, and media partnerships, while collaborating with internal divisions and external partners.

Qualifikationen

• Four to eight years of marketing and/or communications experience, in either the public or private sector.
• Familiarity with B2B marketing, and using marketing technology and data to optimise campaigns, is a plus.
• A keen interest in geopolitical, business and social trends. Good analytical and problem-solving skills, with the ability to identify and distil pertinent issues, draw conclusions, and propose solutions that address the organisation’s marketing and communications needs.
• Experience using social media to amplify content and promote audience engagement
• Excellent written, communication and presentation skills
• The ability to work independently and at the same time, collaborate effectively across teams

Aufgaben

• Campaign Strategy & Planning: Design and execute integrated marketing campaigns that align with EDB’s strategic objectives, combining earned, owned, paid, and partnered channels to maximise reach and impact. Work with internal stakeholders and external partners to ensure campaign coherence whilst maintaining brand consistency and messaging alignment.
• Content Development & Creative Direction: Lead the creation of compelling content assets and advertising creatives that resonate with target audiences. Collaborate with internal teams and external agencies to produce high-quality, brand-consistent materials across various formats.
• Communications & Media Outreach: Develop communications material and execute initiatives that strengthen understanding and recognition of Singapore’s value propositions and key industries. Identify media opportunities to highlight investment and job creation outcomes.
• Digital Marketing & Performance Management: Manage paid campaigns across digital and social platforms. Partner with internal teams to enhance EDB's online visibility and organic reach, utilising data analytics to inform future campaign strategies and optimisation opportunities.
• Project Management: Manage project timelines, coordinate with external vendors, and ensure timely launch of campaigns within allocated budgets.

Kenntnisse

Marketing experience

Communications

B2B marketing

Content writing

Media relations

Jobbeschreibung

EDB in Singapore seeks an Integrated Marketing & Communications Manager to shape Singapore’s position as a premier business destination and communicate investment facilitation and job creation outcomes to local audiences.

This role requires a strategic thinker and strong writer, able to oversee multi-channel campaigns, content assets, and media partnerships, while collaborating with internal divisions and external partners.