Strategic Communications Manager (Event Management)

POSITION SUMMARY

The Manager, Strategy / Communications is a results-driven role responsible for leading the implementation of marketing and communication strategies across the APAC region. This position requires strong project and event management capabilities to ensure the successful delivery of impactful campaigns and events. The role involves overseeing content creation, guiding digital marketing efforts, managing media interactions, and collaborating with stakeholders to achieve defined marketing and communication objectives. The focus is on effective project leadership and the delivery of measurable outcomes aligned with brand goals.

JOB TASKS AND SPECIFICATIONS

1. Campaign & Content Execution:

   • Drive the creation of engaging and brand-aligned content across digital platforms (social media, website, email, etc.) and traditional channels (press releases, marketing collateral). This includes hands-on content development, scheduling, and performance monitoring.
   • Manage and execute social media campaigns, ensuring high engagement, consistent brand messaging, and measurable results. Utilize digital marketing tools and platforms to optimize campaign performance and reach target audiences.
   • Prepare press releases and media kits, proactively manage media inquiries, and support the cultivation of positive relationships with media outlets to secure impactful coverage.
   • Assist in conducting market research and competitive analysis to inform the development of effective marketing and communication plans and identify relevant trends.

2. Event & Project Management:

   • Assist in the conceptualizing, planning, and flawless execution of a range of corporate events. This encompasses vendor management, budget control, logistical arrangements, and ensuring alignment with brand objectives and impactful delivery.
   • Manage allocated project and event budgets with precision, ensuring cost-effectiveness and adherence to financial guidelines. Process invoices and track expenses accurately.

3. Operational & Stakeholder Coordination:

   • Collaborate closely with internal teams and external vendors to ensure seamless execution of marketing and communication initiatives. This includes clear communication and proactive problem-solving.
   • Track key performance indicators (KPIs) for marketing and communication activities, providing regular reports on campaign performance, event success, and overall impact. Identify areas for optimization and implement data-driven improvements.
   • Ensure all marketing and communication activities adhere to brand guidelines, legal regulations, and company policies.

JOB REQUIREMENTS

• Minimum 8 years of hands-on experience in marketing communications, corporate affairs, or event management.
• Strong project management skills are essential, particularly in the planning and execution of complex events with multiple stakeholders.
• Excellent writing, editing, and content creation skills, with a keen eye for detail and brand consistency.
• Solid understanding of social media platforms, digital marketing tools, and best practices for content deployment and engagement.
• Demonstrated ability to work collaboratively with cross-functional teams and external vendors to achieve project goals.
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Proactive and solutions-oriented with a strong sense of ownership and accountability for delivering results.
• Fluency in English (written and spoken); knowledge of a regional language is a plus.