Strategic Brand & Campaign Lead

Websentials Pte Ltd; Singapore; On-site; SGD 42,000 - 65,000; Full time

Job summary

Websentials Pte Ltd in Singapore seeks a Marketing Executive to own the brand and overall marketing direction, translating business objectives into clear strategies, campaigns, content, and messaging that build visibility, credibility and demand.

You will coordinate with Digital Marketing, SEO, Website and Sales to translate strategy into execution, providing clear briefs and validating that work aligns with objectives.

Qualifications

• 2+ years of relevant marketing experience preferred.
• Ability to translate business objectives into marketing strategies and campaigns.
• Strong communication and collaboration skills.
• Good understanding of digital marketing, including Google Ads, Meta Ads and SEO.

Responsibilities

• Own Websentials' brand positioning, messaging, tone and marketing direction.
• Develop monthly marketing strategies, priorities, audiences, offers and campaign themes.
• Align content, social media, SEO, website and paid marketing with business objectives.
• Review performance and market insights to refine strategy.
• Develop content pillars, themes and calendars.
• Conceptualise content and video ideas, including messaging, angles, scripts and formats.
• Direct educational, promotional, portfolio, testimonial and thought-leadership content.
• Brief and coordinate internal/external resources and review work before publication.
• Develop campaign concepts, audiences, offers and creative direction.
• Act as the central point of coordination for marketing direction, translating strategy into clear briefs and priorities.

Skills

Marketing experience

Strategic thinking

Digital marketing

Communication skills

Analytical skills

Job description

Websentials Pte Ltd in Singapore seeks a Marketing Executive to own the brand and overall marketing direction, translating business objectives into clear strategies, campaigns, content, and messaging that build visibility, credibility and demand.

You will coordinate with Digital Marketing, SEO, Website and Sales to translate strategy into execution, providing clear briefs and validating that work aligns with objectives.