The Store Manager is responsible for the overall store management by efficiently leading a team and ensure smooth operations to optimize sales and deliver outstanding customer service. Be an ambassador of Sephora and embrace working in a fast paced environment.
Responsibilities:
(1) People Management
Recruit & Retention
- Involved in the recruitment of store team together with HR department
- Maintain employee turnover and absenteeism
Train and Develop
- Ensure all new joiners are well-trained and integrated into the environment
- Work with Training department on training plans and objectives for the store team
- Coordinate training schedules and follow up with Training department
- Develop the store team individual career path
Performance Management
- Work with Country Manager on individual and store objectives / KPIs
- Conduct annual, half yearly and quarterly individual performance review with the Store team
- Provide constructive feedback and constantly provide coaching to the team for improvement
- Propose internal promotions and transfers when necessary
Organize and Animate
- Conduct the store team briefing every shift
- Plan a well-organized store roster according to daily traffic and sales trend, optimizing the team resources
- Ensure that the team’s grooming and behavior are according to the store’s SOP
- Work with HR department on any disciplinary issue
- Demonstrate the Sephora DNA to inspire and motivate the team
- Create a positive and exciting environment with great team spirit
(2) Sales Management
Drive Sales
- Responsible for daily store operations, achieving store sales and profitability and ensuring every customer receives great service experience
- Set and communicate the KPIs to the team during the daily briefing
- Communicate to the team on hourly sales achievements and take prompt action to achieve final goal when necessary
- Communicate and ensure that the team is aware of all the brand promotions mechanics and incentives
- Ensure that complimentary gift wrapping services are introduced, key product launches and initiatives are fully supported
- Be operationally hands-on, working with the team on the sales floor to achieve KPIs set
Optimize Store Profitability
- Keep abreast of direct competitors' promotional activities and propose action plan to the Country Manager
- Analyze the sales, KPIs, store’s activity and propose action plan on a weekly and monthly basis
- Be accountable for cost management
- Monitor the store Profit and Loss closely
Customer Service
- Build and nurture a strong relationship with loyal customers
- Constantly focus on new members recruitment (CRM) to achieve the KPIs set
- Coordinate with HQ CRM team to ensure smooth implementation of Sephora’s CRM operations and policies
- Manage and resolve any customer’s feedback
- Ensure that the every team member is trained on Mystery Shopper standard and the standard is practised consistently
- Maintain a high level of motivation and ensure the team is dedicated to offer the best customer service
Merchandising
- Ensure that the store is in good condition i.e. shelves are replenished, fixtures are clean, testers and prices are present in good condition
- Ensure that the merchandising guidelines and planograms are followed according to the Merchandising Book and requirements
Stock Management
- Monitor the stock inventory process to minimize shrinkage and accuracy in stock management; stock room is according to Sephora’s guidelines and standards
- Liaise with Supply Chain team on any stock issue
Cash & Till Management
- Train staff and enforce Sephora’s cash handling and shortage prevention procedures
- Ensure that store funds and deposits are maintained in accordance with Sephora’s policies
(3) Others
- Ensure communication within Weekly Action Box is disseminated to the team and required actions are implemented and follow through
- Ensure store compliance with Sephora's audit processes and requirements
- Any other ad hoc duties assigned
We would love to hear from you if you are someone with…
- 6 years’ experience in store operations or sales management of which 3 years in leading and developing a team
- Experience in retail, FMCG or hospitality industry is preferred
- Good analytical skills with an eye for detail
- Proven leadership skills
- Strong interpersonal communication skills
- Service oriented with great passion for retail industry
- Proficient in MS Office