Sr. Specialist, Digital Brand Marketing

Crocs, Inc.; Singapore; On-site; SGD 65,000 - 85,000; Full time

Job summary

A leading company in the footwear industry seeks a Senior Specialist in Digital Brand Marketing to enhance its international digital marketing strategies. You will work closely with global and local teams to implement engaging campaigns across organic social media, gaming, and social commerce channels. This role requires strong project management skills and cultural awareness to align global strategies with local execution, ensuring effective brand presence across different markets.

Qualifications

• At least 3 years of experience in digital marketing.
• Experience with organic social media and gaming campaigns.
• Excellent communication skills in English, additional languages a plus.

Responsibilities

• Support local teams in organic social campaigns.
• Manage end-to-end execution of gaming campaigns.
• Analyze campaign performance reports and share insights.

Skills

Digital marketing experience

Project management

Communication skills

Data analysis

Cultural awareness

Education

Bachelor’s degree in Marketing

Tools

TikTok Business Center

Meta Business Suite

Sprinklr

AirTable

Job description

Overview

The Senior Specialist Digital Brand Marketing (International) will support digital brand marketing initiatives across Organic Social Media, Digital Innovation (focused on Gaming), and Social Commerce (notably TikTok Shop). Reporting to the Senior Digital Brand Marketing and Communications Manager, this role collaborates with global and local marketing teams to develop projects and campaigns for international markets, working with T1 directly-operated markets and supporting distributor markets worldwide.

The role acts as a connector between global strategies and local execution, ensuring alignment, consistency, and cultural relevance across channels and regions. It also seeks opportunities to scale successful initiatives across markets.

What You'll Do

1. Organic Social Media & Quick-to-Market Content
   • Support local market teams and agencies in activating organic social campaigns.
   • Assist with content planning, briefing, and optimization to boost engagement and visibility.
   • Facilitate content sharing and best practice exchange across markets.
   • Monitor community management, ensuring responsiveness and brand tone adherence.
   • Coordinate quick-to-market social opportunities based on global tools or local trends.
   • Assess agency performance and KPIs.
2. Digital Innovation & Gaming Activation
   • Collaborate with the global team on digital and gaming activations.
   • Manage end-to-end execution of international gaming campaigns.
   • Track timelines, milestones, and support campaign reviews.
   • Identify local innovation opportunities based on trends.
   • Manage agency relationships for digital innovation projects.
3. Social Commerce (TikTok Shop Focus)
   • Develop guidelines and toolkits for social commerce campaigns.
   • Coordinate with local teams and agencies on activation timelines and platform requirements.
   • Support content briefs for social commerce campaigns.
   • Analyze performance reports and share insights.
   • Stay updated on platform capabilities and best practices.
4. Brand Activation Support & Coordination
   • Implement brand marketing plans across digital touchpoints.
   • Ensure timely and relevant execution of digital initiatives.
   • Coordinate asset delivery and adaptation with stakeholders.
   • Align campaign timelines and milestones with agencies and teams.
   • Maintain visibility of market activities to ensure alignment with global plans.
5. Reporting & Insights Sharing
   • Consolidate regional campaign data and KPIs.
   • Summarize insights for teams.
   • Communicate digital trends and performance updates.
   • Assist in preparing quarterly business reviews for key countries.

What You'll Bring to the Table

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• At least 3 years of digital marketing experience, especially in organic social, gaming, or social commerce.
• Experience coordinating digital campaigns across stakeholders and markets.
• Proficiency with social media tools (e.g., TikTok Business Center, Meta Business Suite, Sprinklr, AirTable).
• Knowledge of TikTok Shop or similar platforms.
• Experience with gaming campaigns and collaborations with game publishers.
• Strong organizational and project management skills.
• Excellent communication skills in English; additional languages like Mandarin, Korean, or Japanese are a plus.
• Culturally aware, collaborative, proactive, and able to work across time zones.
• Data-driven with the ability to analyze campaign metrics.
• Positive, team-oriented, self-motivated, with ownership and accountability.

The company is an Equal Opportunity Employer committed to diversity and inclusion. All qualified applicants will be considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

At Crocs, Inc., we value a blend of in-person and virtual collaboration to foster creativity and relationships. The role's in-office requirements vary by work persona: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (remote). This position is aligned with the Collaborator persona.