Sr. Key Account Manager, Southeast Asia

Glanbia; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

Glanbia Nutritionals, Inc. in Singapore is seeking a Senior Key Account Manager to lead offline sales and regional retailer development across Southeast Asia, including Cambodia, Laos, Myanmar and Brunei.

You will own multi-country account strategy, build joint business plans and drive end-to-end market development. The role requires 3+ years regional or multi-country experience in FMCG, strong negotiation skills, and proficiency in forecasting tools.

Qualifications

• Bachelor's degree in Business, Marketing or a related field.
• Experience in key account management or commercial roles in FMCG, nutrition, health and wellness, or consumer goods, including at least 3 years in a regional or multi-country remit.
• Proven experience managing regional retailers and resellers and negotiating joint business plans.
• Strong modern trade experience, with exposure to wholesale or reseller channels.
• Experience appointing and developing distributors in emerging Southeast Asian markets is strongly preferred.
• Experience with health and beauty, pharmacy or sports retail chains and with sports nutrition or supplements is strongly preferred.
• Working knowledge of trade terms, category management, and P&L and margin management.
• Fluent written and spoken English.
• Strong commercial acumen, negotiation and stakeholder management skills.
• Analytical, and comfortable with sales reporting, trade spend and forecasting tools.

Responsibilities

• Own regional account strategy for multi-country retail partners and lead offline sales in Singapore.
• Build and manage distributor and retailer partnerships across Southeast Asia.
• Forecast, track performance and generate commercial reports for retailers, distributors and resellers.
• Develop new routes‑to‑market, customers and growth opportunities in SEA markets.
• Plan and deliver retailer promotions, activations and product launches with measurable ROI.
• Collaborate with Demand Planning, Supply Chain, Finance and local market teams to deliver forecasts and optimise availability.

Skills

Key account management

Commercial roles

FMCG experience

Modern trade

Distributor development

Negotiation

Power BI

Excel

English fluency

Willingness to travel

Education

Bachelor's degree in Business/Marketing or related field

Tools

Power BI

Microsoft Excel

Job description

Senior Key Account Manager, Southeast Asia

Senior Key Account Manager – Southeast Asia

The Opportunity

A vacancy has arisen for a Senior Key Account Manager, Southeast Asia in Singapore, on a permanent basis.

This role will own regional account strategy for GPN’s multi-country retail partners, lead offline sales in Singapore, and build the business in emerging Southeast Asian markets. The role combines regional retailer development and joint business planning with hands‑on execution in Singapore and end-to-end market development, from distributor appointment through to in‑market sales activity, in Cambodia, Laos, Myanmar and Brunei.

• Lead strategic partnerships with key regional retailers including Decathlon, Watsons and Guardian, developing and executing Joint Business Plans to drive sustainable growth across Southeast Asia.
• Own sales forecasting, performance tracking and commercial reporting across retailers, distributors and reseller partners, identifying opportunities and corrective actions to deliver growth targets.
• Build and manage high‑performing distributor and retailer partnerships, ensuring strong execution, compliance and commercial performance across the region.
• Identify and develop new routes‑to‑market, customers and growth opportunities, including retailer expansion, new channel development and market entry initiatives.
• Plan and deliver retailer promotions, activations and product launches, measuring effectiveness and ROI to maximise sales performance.
• Own offline sales performance in Singapore, managing key retail, distributor and reseller relationships across modern trade, pharmacy and sports channels.
• Drive new business opportunities through market expansion, retailer development, new product launches and route‑to‑market growth initiatives.
• Partner with Demand Planning, Supply Chain, Finance and local market teams to deliver forecasts, optimise availability and ensure strong commercial execution.

The Skills you will bring to the team

• Bachelor’s degree in Business, Marketing or a related field.
• Experience in key account management or commercial roles in FMCG, nutrition, health and wellness, or consumer goods, including at least 3 years in a regional or multi-country remit.
• Proven experience managing regional retailers and resellers and negotiating joint business plans.
• Strong modern trade experience, with exposure to wholesale or reseller channels.
• Experience appointing and developing distributors in emerging Southeast Asian markets is strongly preferred.
• Experience with health and beauty, pharmacy or sports retail chains (such as Watsons, Guardian or Decathlon) and with sports nutrition or supplements is strongly preferred.
• Working knowledge of trade terms, category management, and P&L and margin management.
• Fluent written and spoken English.
• Strong commercial acumen, negotiation and stakeholder (internal cross-functional and cross‑country teams & external) management skills.
• Analytical, and comfortable with sales reporting, trade spend and forecasting tools (advanced Excel and Power BI or similar).
• Strong financial acumen, including margin, trade spend ROI and account profitability.
• Understanding of omnichannel and e‑commerce retail, and how online and offline plans fit together, is an advantage.
• Strategic planner who is also hands‑on in execution, while being proactive in finding and winning new retailers, resellers and distributors.
• Willingness to travel regularly across the region.

Where and how you will work

The opportunity will be based in Singapore withhybrid working arrangements available which allows you a greater choice in how you work and live, giving you a better work‑life balance.

What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary.

About Glanbia

Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5800 people, work with global food and beverage companies, and sell our award‑winning and market‑leading brands and ingredients in more than 100 countries worldwide

Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium sports nutrition company with Optimum Nutrition, Isopure, SlimFast, BSN, Amazing Grass and Nutramino among the brands in the portfolio today. We have ambitious plans for the future, and as a values‑led organisation, we’re focused on driving sustainable business performance the right way.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.