Sr Executive (Content creator & Media Relations)

National Healthcare Group Corporate Office (HQ); Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

The National Healthcare Group is seeking a content creator-cum-media officer to enhance NHG Health's digital presence. The role emphasizes producing engaging stories for social media and ensuring effective media relations. Candidates should have substantial experience in communications and proficiency in graphic design and content creation tools.

Qualifications

• At least 5 years' experience in communications or similar roles.
• Strong command of English and a second language.
• Proven success in digital campaigns.

Responsibilities

• Manage content planning and creation for NHG Health's platforms.
• Develop media stories and execute public relations initiatives.
• Maintain positive media relations.

Skills

Content creation

Media management

Graphic design

Videography

Digital campaigns

Press release writing

Analytical skills

Communication

Education

Degree in Mass Communications or related fields

Tools

Adobe Creative Suite

Final Cut

Capcut

Social Bee

Job description

Company description:

The National Healthcare Group (NHG) is a leader in public healthcare in Singapore, recognized for its medical expertise and facilities. It provides care through an integrated network of primary care polyclinics, hospitals, specialty centres, and business divisions, emphasizing integrated patient-centred care.

NHG's vision is "Adding Years of Healthy Life," focusing on preventing illness and preserving health. With about 22,000 staff, NHG aims to deliver patient-centric, accessible, seamless, comprehensive, and cost-effective care.

As the Regional Health System for Central-North Singapore, NHG collaborates with stakeholders, community advisors, and voluntary organizations to deliver integrated healthcare services and programmes that contribute to its vision.

Job description:

Qualifications:

1. Degree in Mass Communications, Digital Communications, Journalism, Marketing, Public Relations, or related fields.

Experience:

1. At least 5 years' experience in communications, public relations, media management, marketing, content creation, or similar roles; experience in a corporate, agency, or production house preferred.
2. Healthcare industry experience is desirable but not mandatory.
3. The candidate will serve as a content creator-cum-media officer at NHG Health, responsible for producing engaging stories in digital and offline formats to promote NHG Health's brand as Regional Health Manager, Integrated Care Provider, and Academic Health System. Skills in conceptualizing and creating short-form content for TikTok, Instagram, and Facebook are essential. Experience in content campaigns is advantageous.
4. The role includes managing NHG Health's reputation through media relations, writing press releases, speeches, and talking points; developing media stories; arranging briefings, interviews, and visits; handling inquiries; and analyzing social media and media activity success.

Requirements:

1. Strong command of English and a second language (e.g., Malay, Chinese, Tamil), both written and spoken.
2. Proven success in developing and executing social and digital campaigns independently.
3. Proficiency in graphic design and videography.
4. Experience in media management.
5. Ability to multitask, adapt, and work under pressure within tight deadlines.
6. Excellent communication and presentation skills.
7. Strong analytical skills.
8. Meticulous, self-motivated, and results-oriented.
9. Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, InDesign, Illustrator), Capcut, Social Bee, Final Cut, and other editing software.

Principal Responsibilities:

1. Content planning, creation, and coordination.
2. Recommending and producing content ideas for NHG Health's social and digital platforms.
3. Providing communication support for key events.
4. Editing, copywriting, and proofreading.
5. Designing and editing video and editorial content according to publication standards.
6. Managing social media and content calendars.
7. Executing public relations initiatives, including writing press releases, speeches, and talking points.
8. Managing media relations, developing media stories, arranging briefings, interviews, and visits, and responding to media queries and public inquiries.
9. Building and maintaining positive media relations.