Specialist / Senior Executive (Marketing)

PSB Academy; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

PSB Academy is seeking a Specialist / Senior Executive in Marketing to support their UK Universities portfolio. The role includes implementing comprehensive marketing strategies, managing budgets, and collaborating with various teams to enhance brand engagement and lead generation. The ideal candidate has 5-8 years of experience in integrated marketing and project management.

Qualifications

• Degree in Marketing or related field required.
• 5-8 years of marketing experience preferred.
• Ability to multi-task and handle dynamic environments.

Responsibilities

• Implement marketing plans including ATL and BTL strategies.
• Monitor campaigns and lead generation activities.
• Manage the budget and evaluate ROI of marketing efforts.

Skills

Integrated marketing

Project management

Social media marketing

Google Ads

CRM knowledge

Education

Degree in Marketing, Advertising, Business and Public Relations

Tools

HubSpot

Microsoft Office

Job description

Specialist / Senior Executive (Marketing)

The candidate will take on a range of challenging yet exciting and rewarding tasks of 360-marketing, assisting the Marketing Lead of Rest of UK Universities (RoUK) portfolio at PSB Academy in driving campaigns achieving branding to lead generation objectives. This role will support the Marketing Manager for Universities Segment Marketing team at PSB Academy.

Marketing:

Provide support in implementing the marketing plan: This includes overarching ATL and BTL strategies, messaging, lead generation, events/previews, branding, and partnerships specific to RoUK.

Work closely with central marketing to ensure alignment of the PSB Academy brand narrative and strategic direction to that of the RoUK team.

Collaborate closely with Programme Consultants to ensure marketing support business and sales objectives.

Provide support for monitoring, optimising and reporting campaigns and leads generation activities across different media channels.

Assist to collect market intelligence, conducting market analysis,and understanding the marketingchannels and costsin each locationso as to budget sensiblyfor each location.

Responsible for undertaking content production, such as video filming, photography, testimonials collection, and other duties as required to support the overall marketing agenda.

Support the work with University partners, Academic and/or Recruitment teams to understand and hence develop USP to market each programme to engage the intended target audience for lead generation & conversion.

Execute a bottom-of-funnel tactical marketing plan for each programme and intake timely to expand recruitment and revenue.

Develop online and offline initiatives to ensure optimised reach of target segments, eg. Industry talk/sharing session.

Manage the production and timely delivery of collaterals.

Provide quarterly updates of marketing efforts to University Partners.

Budget Management:

Prepare available data to evaluate the ROI of each marketing effort.

Regular monitoring and reporting on budgeting spent against planned marketing activities.

Ensure marketing expenses are kept within budget.

Others:

Any other ad-hoc duties as assigned by the Reporting Officer

Requirements

Degree in Marketing, Advertising, Business and Public Relations or equivalent

5-8 years of experience

Excellent integrated marketing and project management experience

Experience in social media marketing and Google Ads are advantageous

Ability to multi-task with high level of initiative and sound business acumen

Independent and dynamic personality

CRM knowledge in HubSpot is preferred

Fluent in suite of Microsoft Office applications

Able to commit to supporting and/or leading events in the evenings and weekends when required. (not extensive)

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