Specialist, Search & Advertising

Best World International Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the marketing sector is seeking a Digital Marketing Executive. This role encompasses executing SEO, SEM, and online reputation management, along with analyzing digital marketing activities to improve brand visibility. Ideal candidates will have 1-2 years of experience and proficient communication skills in English and Chinese.

Qualifications

• 1 to 2 years of working experience in digital marketing.
• Proficient in communication in English and Chinese.
• Able to deliver under pressure.

Responsibilities

• Execute SEO and SEM strategies to maximize online visibility and user experience.
• Generate and analyze reports for digital marketing activities.
• Contribute ideas for brand strategy alongside marketing and product teams.

Skills

SEO

SEM

Analytical thinking

Team player

Tools

Google Analytics

Google Ads

Job description

Job Responsibilities

• Execute digital marketing activities, including but not limited to:-SEO: Work closely with internal team to implement SEO best practices on websites for search engines (including Google & Baidu). Optimise website search visibility and maximise user experience. Conduct market research on keywords, consumer trends, and competing brands. Set up and manage blogs for brand websites.

• SEM: Plan, run, and manage paid advertising campaigns to achieve campaign objectives.

• Online reputation management: Monthly tracking and monitoring of regional web mentions, identify positive and negative search results. Improve and maintain favourable online reputation for the brand/company.

• Analytics: Generate and analyse monthly reports using platforms such as Google Analytics, Google Ads, etc. for digital marketing activities. Provide meaningful and actionable insights.

• Liaise closely with Regional Digital Marketing PIC and support regional marketing activities.

• Work alongside a team of digital marketers and designers to support online marketing campaigns.

• Liaise with other departments to ensure all online activities complement offline efforts.

• Contribute ideas for the overall brand strategy (including its brand core identity, consumer journey and content strategy), collaborating with the marketing and product teams.

• Implement and maintain relevant standard procedures of digital marketing.

• Keep abreast of new digital platforms, digital marketing trends and emerging technologies; brainstorm for new ideas for digital marketing.

• Perform other duties and projects as necessary to meet company goals.

Requirements

• 1 to 2 years of working experience in digital marketing.

• Understanding of SEO and its principles will be an added advantage.

• Proficient in written and verbal communication in English and Chinese preferred - Required to liaise with Mandarin-Counterparts

• Able to deliver under pressure and tight deadlines

• Independent, resourceful, result-oriented and analytical thinking

• Active team player; positive attitude and a problem-solver