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A leading company in the marketing sector is seeking a Digital Marketing Executive. This role encompasses executing SEO, SEM, and online reputation management, along with analyzing digital marketing activities to improve brand visibility. Ideal candidates will have 1-2 years of experience and proficient communication skills in English and Chinese.
Job Responsibilities
Execute digital marketing activities, including but not limited to:-SEO: Work closely with internal team to implement SEO best practices on websites for search engines (including Google & Baidu). Optimise website search visibility and maximise user experience. Conduct market research on keywords, consumer trends, and competing brands. Set up and manage blogs for brand websites.
SEM: Plan, run, and manage paid advertising campaigns to achieve campaign objectives.
Online reputation management: Monthly tracking and monitoring of regional web mentions, identify positive and negative search results. Improve and maintain favourable online reputation for the brand/company.
Analytics: Generate and analyse monthly reports using platforms such as Google Analytics, Google Ads, etc. for digital marketing activities. Provide meaningful and actionable insights.
Liaise closely with Regional Digital Marketing PIC and support regional marketing activities.
Work alongside a team of digital marketers and designers to support online marketing campaigns.
Liaise with other departments to ensure all online activities complement offline efforts.
Contribute ideas for the overall brand strategy (including its brand core identity, consumer journey and content strategy), collaborating with the marketing and product teams.
Implement and maintain relevant standard procedures of digital marketing.
Keep abreast of new digital platforms, digital marketing trends and emerging technologies; brainstorm for new ideas for digital marketing.
Perform other duties and projects as necessary to meet company goals.
Requirements
1 to 2 years of working experience in digital marketing.
Understanding of SEO and its principles will be an added advantage.
Proficient in written and verbal communication in English and Chinese preferred - Required to liaise with Mandarin-Counterparts
Able to deliver under pressure and tight deadlines
Independent, resourceful, result-oriented and analytical thinking
Active team player; positive attitude and a problem-solver