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Specialist, Search & Advertising

Best World International Ltd

Singapore

On-site

SGD 60,000 - 80,000

Full time

15 days ago

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Job summary

A leading company in the marketing sector is seeking a Digital Marketing Executive. This role encompasses executing SEO, SEM, and online reputation management, along with analyzing digital marketing activities to improve brand visibility. Ideal candidates will have 1-2 years of experience and proficient communication skills in English and Chinese.

Qualifications

  • 1 to 2 years of working experience in digital marketing.
  • Proficient in communication in English and Chinese.
  • Able to deliver under pressure.

Responsibilities

  • Execute SEO and SEM strategies to maximize online visibility and user experience.
  • Generate and analyze reports for digital marketing activities.
  • Contribute ideas for brand strategy alongside marketing and product teams.

Skills

SEO
SEM
Analytical thinking
Team player

Tools

Google Analytics
Google Ads

Job description

Job Responsibilities

  • Execute digital marketing activities, including but not limited to:-SEO: Work closely with internal team to implement SEO best practices on websites for search engines (including Google & Baidu). Optimise website search visibility and maximise user experience. Conduct market research on keywords, consumer trends, and competing brands. Set up and manage blogs for brand websites.

  • SEM: Plan, run, and manage paid advertising campaigns to achieve campaign objectives.

  • Online reputation management: Monthly tracking and monitoring of regional web mentions, identify positive and negative search results. Improve and maintain favourable online reputation for the brand/company.

  • Analytics: Generate and analyse monthly reports using platforms such as Google Analytics, Google Ads, etc. for digital marketing activities. Provide meaningful and actionable insights.

  • Liaise closely with Regional Digital Marketing PIC and support regional marketing activities.

  • Work alongside a team of digital marketers and designers to support online marketing campaigns.

  • Liaise with other departments to ensure all online activities complement offline efforts.

  • Contribute ideas for the overall brand strategy (including its brand core identity, consumer journey and content strategy), collaborating with the marketing and product teams.

  • Implement and maintain relevant standard procedures of digital marketing.

  • Keep abreast of new digital platforms, digital marketing trends and emerging technologies; brainstorm for new ideas for digital marketing.

  • Perform other duties and projects as necessary to meet company goals.

Requirements

  • 1 to 2 years of working experience in digital marketing.

  • Understanding of SEO and its principles will be an added advantage.

  • Proficient in written and verbal communication in English and Chinese preferred - Required to liaise with Mandarin-Counterparts

  • Able to deliver under pressure and tight deadlines

  • Independent, resourceful, result-oriented and analytical thinking

  • Active team player; positive attitude and a problem-solver

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