Specialist, CRM Lifecycle

foodpanda hk; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

Join a leading company in local delivery as a CRM Manager focusing on optimizing customer engagement and retention strategies. You'll manage multi-channel campaigns and collaborate with cross-functional teams to enhance the customer experience across various markets.

Qualifications

• 2+ years of CRM or retention marketing experience in online or fast-paced environments.
• Fluency in English and strong understanding of customer engagement and loyalty strategies.
• Analytical, data-driven with strong communication and collaboration skills.

Responsibilities

• Own customer lifecycle strategies across multiple regions.
• Build and manage multi-channel CRM campaigns using Braze.
• Collaborate cross-functionally for campaign planning and optimization.

Skills

Customer journey management

Segmentation

Engagement strategies

Data analysis

Project management

Stakeholder management

Tools

CRM tools (Braze)

HTML

CSS

Liquid

Job description

About the opportunity

• Own and optimize customer lifecycle incentivization and engagement strategies for the Quick Commerce vertical across APAC, Europe & Turkey markets—from ideation to execution and performance management.

• Build and manage automated, multi-channel CRM campaigns (email, push, SMS, in-app) using Braze to acquire, groom, and retain customers.

• Propose and test innovative customer engagement and incentivization strategies with clear hypotheses and success metrics.

• Manage and optimize an incentives budget to support customer acquisition and reactivation.

• Develop regionally designed, locally relevant strategies and provide support to local teams with campaign customizations, insights, and best practices.

• Collaborate with cross-functional teams (Product, Growth, Data, Regional/Local) to align on user experience, marketing incentives, and campaign planning.

This is a Singapore-based opportunity open to Singaporeans/PR only.We are also able to hire locally out of our other locations in which foodpanda operates if you are local to those countries.

What you need to be successful

• Candidates must be fluent in English.

• 2+ years of CRM or lifecycle or retention marketing experience, ideally in online retail, groceries retail, or fast-paced digital environments.

• Strong understanding of customer journeys, segmentation, engagement, loyalty, and retention strategies.
  Proficiency in CRM tools (preferably Braze) and experience with HTML, CSS, and Liquid is a plus.

• Analytical and data-driven, with the ability to interpret metrics and generate actionable insights.

• Creative eye for content and messaging; takes ownership and pride in campaign outcomes.

• Strong communication, stakeholder management, and project management skills.

• Collaborative team player, comfortable working in international, cross-functional setups

Who we are

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.