Software Sales & Marketing Executive

SF Technologies Pte. Ltd.; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a dynamic marketing professional to spearhead lead generation efforts. This role involves developing effective strategies to attract potential clients through digital marketing, social media, and SEO. You will collaborate with the content team to create engaging materials and work closely with the sales team to ensure a seamless transition of qualified leads. If you possess a strong understanding of digital marketing channels and have a proven track record in lead generation, this is an exciting opportunity to make a significant impact in the IT sector. Join a forward-thinking company where your contributions will drive success!

Qualifications

• Bachelor’s degree in Marketing or Business required.
• Proven experience in lead generation and digital marketing.

Responsibilities

• Develop strategies for lead generation through digital marketing and SEO.
• Conduct market research to identify key decision-makers.

Skills

Lead Generation

Digital Marketing

SEO

CRM Management

Content Creation

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

CRM Systems

Job description

Key Responsibilities:

• Lead Generation: Develop and implement effective strategies to identify and attract potential clients through various channels, including but not limited to digital marketing, social media, email campaigns, and SEO.
• Market Research: Conduct thorough market analysis to identify target industries and key decision-makers requiring customized software solutions.
• Content Creation: Collaborate with the content team to produce engaging materials that resonate with potential clients and drive interest in our services.
• Campaign Management: Plan, execute, and monitor marketing campaigns aimed at lead generation, adjusting tactics based on performance metrics.
• CRM Management: Maintain and update the CRM system with new leads, ensuring accurate data for effective follow-up and conversion tracking.
• Collaboration: Work closely with the sales team to ensure seamless transition of qualified leads and provide insights to refine lead generation strategies.
• Performance Analysis: Analyze campaign performance and lead quality, reporting on key metrics to inform future marketing strategies.

Key Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in lead generation, digital marketing, or a similar role within the IT or software industry.
• Strong understanding of digital marketing channels, SEO, and CRM systems.
• Exceptional communication and content creation skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Self-motivated and able to work independently as well as collaboratively.
• Familiarity with the software development lifecycle is a plus.

Required Personal Experience, Abilities, and Skills:

• Sales track record in relevant industry.
• Singaporeans only.
• Expected Start Date: ASAP.
• Commission is applicable on top of basic salary.