Software Product Marketing Manager

Razer (Asia-Pacific) Pte. Ltd; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a passionate Software Product Marketing Manager to lead marketing strategies for a cutting-edge software ecosystem. This role involves creating impactful campaigns that engage a community of over 100 million users, collaborating with global teams, and driving product adoption through creative marketing initiatives. If you thrive in a dynamic environment and have a strong interest in gaming and technology, this is an exciting opportunity to make a significant impact in the gaming industry.

Qualifications

• 5-7 years of experience in PC or Mobile Software marketing.
• Strong English communication skills; Chinese is a plus.

Responsibilities

• Lead product marketing for Razer Software products.
• Create positioning and communication strategies for the Razer Ecosystem.
• Manage marketing budgets and support business goals.

Skills

Marketing Strategy

Communication Skills

GTM Planning

Tech Knowledge

Gaming Industry Experience

Education

Bachelor’s Degree in Marketing

BA/BS from an accredited institution

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a team located on 5 continents. Razer is also a great place to work, providing a unique, gamer-centric #LifeAtRazer experience that fosters both personal and professional growth.

Job Responsibilities :

Do you love video games? We are looking for a passionate gamer to lead the marketing strategy for Razer Software. The Razer Software ecosystem connects our hardware and software with video games and digital platforms globally. The Software Product Marketing Manager for Razer Software is responsible for creating and executing marketing strategies to drive engagement and grow our community of over 100 million users.

Key Responsibilities:

1. Lead the product marketing for Razer Software products.
2. Create positioning and communication strategies for the Razer Ecosystem (Synapse, Chroma, and Razer ID).
3. Drive initiatives with global cross-functional teams to increase adoption of Razer B2C software through advertising, events, and PR.
4. Develop and implement marketing launch plans aligned with product team objectives, setting success metrics.
5. Coordinate initiatives across the company with stakeholders including hardware, services, sales, and marketing teams.
6. Manage partner collaborations to foster software growth.
7. Work with sales and marketing teams to develop integrated global marketing programs to boost user adoption and engagement.
8. Evaluate campaign effectiveness and refine strategies accordingly.
9. Manage marketing budgets and support business goals.

Pre-Requisites :

Qualifications:

1. Bachelor’s Degree in Marketing, Communications, or related field.
2. 5-7 years of experience in PC or Mobile Software marketing, communications, or GTM planning.
3. Strong English communication skills; Chinese is a plus.
4. Curiosity and eagerness to learn emerging marketing trends.
5. Ability to thrive in a fast-paced, dynamic environment.
6. Strong interest in tech, electronics, or gaming.
7. Knowledge of AI industry products.
8. Game industry experience is advantageous.

Education & Experience:

BA/BS from an accredited institution or equivalent experience.

Travel Requirements:

May require 10-15% travel.

Are you game?