Social Media Strategist

AsiaOne.com; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

AsiaOne is seeking a passionate Social Media Executive to join our dynamic team in Singapore. You will craft engaging content, manage our presence across Facebook, Instagram, TikTok, YouTube, and LinkedIn, and help shape AsiaOne's brand voice.

From concept to posting, you will test formats, analyse performance, and collaborate with editorial and design teams to spark conversations and broaden reach. Flexibility for shifts, weekends and holidays may be required.

Qualifications

• Experience in social media management (1–3 years).
• Diploma or Bachelor's degree in communications, graphic design, or related field.
• Outstanding communication skills in English, written and spoken.
• Familiar with Facebook, Instagram, TikTok and YouTube and able to adapt to platforms' nuances.

Responsibilities

• Content Creation & Visual Storytelling: Researching, conceptualising, and crafting dynamic social media content including memes, infographics, and short video edits.
• Platform Management & Growth Strategy: Overseeing AsiaOne’s presence on Facebook, Instagram, Twitter, LinkedIn, and TikTok by curating, moderating, publishing, analysing and optimising content.
• Short-Form Video Production: Shooting and producing impactful TikTok videos at events and previews.

Skills

Social media management

Content creation

Video editing

Graphic design

English communication

Education

Diploma or Bachelor's degree in communications/graphic design or related field

Tools

Google Analytics

Facebook Insights

Canva

Photoshop

Illustrator

CapCut

iMovie

Premiere Pro

Job description

We're looking for someone to join our Social Media team - who lives and breathes social media, understands what makes audiences tick, and can transform ideas into content that informs, entertains and sparks conversations. Beyond amplifying content across our platforms, you'll also create original social-first content, experiment with new formats, and help shape the distinct AsiaOne brand and personality online. If you're equal parts strategist, storyteller and creator, we'd love to have you on board.

Responsibilities

• Content Creation & Visual Storytelling: Researching, conceptualising, and crafting dynamic social media content – including memes, infographics, and short video edits – that captivates and engages our audience.
• Platform Management & Growth Strategy: Overseeing AsiaOne’s presence on Facebook, Instagram, Twitter, LinkedIn, and TikTok by curating, moderating, publishing, analysing, and optimising content to enhance visibility and audience engagement.
• Short-Form Video Production: Shooting and producing impactful TikTok videos at press events and media previews, bringing AsiaOne’s storytelling to life through compelling visuals.

Requirements

• 1-3 years of experience in social media management, 5 years for a Senior Executive position.
• A diploma or bachelor’s degree in communications, graphic design or a related field.
• Outstanding communication skills with demonstrable proficiency in spoken and written English.
• Resourcefulness and creativity to drive success independently or within a dynamic team.
• Active engagement and familiarity of social media platforms Facebook, Instagram, TikTok and Youtube.
• Proficiency in social analytical platforms and tools (e.g., Google Analytics, Facebook Insights).
• Proficiency in graphic design (e.g., Canva, Photoshop, Illustrator) and video editing tools (e.g., CapCut, iMovie, Premiere Pro).
• Willingness to work flexible shifts, weekends, and public holidays as needed.

Bonus

• Comfort with on-camera appearances is a plus.