Social Media Specialist

Private Advertiser; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing firm in Newton, Singapore, is seeking an ambitious Entry-Level Social Media Specialist. This role focuses on generating leads through strategic social media efforts, requiring creativity and an analytical mindset. Key responsibilities include planning content, executing campaigns, and tracking lead generation metrics. The ideal candidate should have a Polytechnic Diploma, familiarity with social media, strong copywriting skills, and an understanding of lead generation strategies.

Qualifications

• Polytechnic Diploma and Equivalent.
• Familiarity with social media platforms and basic understanding of lead generation strategies.
• Strong copywriting skills with an eye for persuasive and action-oriented messaging.
• Analytical mindset and basic knowledge of social media metrics and tools (e.g., Meta Business Suite, LinkedIn Campaign Manager).
• Excellent organizational skills and the ability to work under deadlines.
• Possess sales skills to relate to our lead generation purpose.

Responsibilities

• Plan, create, and schedule content for social media platforms.
• Execute targeted paid and organic social media campaigns.
• Collaborate with the marketing team on lead magnets.
• Manage inbound messages and identify potential leads.
• Track and report on key lead generation metrics.
• A/B test content to optimize performance.
• Coordinate with sales for lead follow-up.
• Stay informed on social media trends.

Job description

Job Title: Entry-Level Social Media Specialist
Location: Newton, Town
Job Type: Full-Time / Part-Time / Contract
Reports to: Marketing Manager / Digital Marketing Lead

Job Summary:

We are looking for an ambitious and results-driven Entry-Level Social Media Specialist to join our team, with a primary focus on generating and nurturing leads through strategic social media efforts. This role is ideal for someone who understands how to blend creativity with performance marketing to drive measurable business outcomes. You'll play a key role in building awareness, engaging our audience, and turning followers into qualified leads.

Key Responsibilities:

• Plan, create, and schedule compelling content designed to drive user interest and lead conversions across platforms like LinkedIn, Facebook, Instagram, and TikTok

• Execute targeted paid and organic social media campaigns aimed at lead generation

• Collaborate with the marketing team to develop lead magnets (e.g., downloadable resources, webinars, giveaways) and promote them through social channels

• Monitor and manage inbound messages and comments, identifying and qualifying potential leads

• Track and report on key lead generation metrics such as click-through rates, conversions, and cost per lead

• A/B test different types of content, calls to action, and ad creatives to optimize performance

• Coordinate with sales or business development teams to ensure smooth handoff and follow-up with leads

• Stay informed on platform updates, lead generation strategies, and social media trends to continuously improve efforts

Qualifications:

• Polytechnic Diploma and Equivalent

• Familiarity with social media platforms and basic understanding of lead generation strategies

• Strong copywriting skills with an eye for persuasive and action-oriented messaging

• Analytical mindset and basic knowledge of social media metrics and tools (e.g., Meta Business Suite, LinkedIn Campaign Manager)

• Excellent organizational skills and the ability to work under deadlines

• Possess sales skills to relate to our lead generation purpose

Preferred Skills (Not Required):

• Experience with paid social advertising (especially Meta Ads, LinkedIn Ads)

• Familiarity with CRM platforms like HubSpot, Salesforce, or similar

• Basic design skills using Canva or Adobe tools

• Sales experience will be a plus to relate to lead generation projects