Social Media Specialist

N REAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency in Singapore is seeking a passionate Social Media Marketing Executive to develop effective strategies that enhance brand visibility and audience engagement. You will manage social media accounts, create engaging content, and analyze campaign performance to drive growth. Ideal candidates have strong communication skills in English and Mandarin, with proficiency in design tools and social media marketing platforms.

Qualifications

• Preferably residing in Singapore.
• Qualifications and experience in Communications, Media, Graphic Design, Marketing, Business, or related fields.
• Excellent communication skills in English and Mandarin.

Responsibilities

• Create a comprehensive social media strategy plan.
• Optimize social media platforms and Google accounts.
• Develop new growth strategies and campaigns.

Skills

Social media strategy development

Proficient in Adobe Photoshop

Communication skills in English

Knowledge of SEO/SEM

Experience with Facebook Ads

Content creation

Education

Qualifications in Communications and Media

Tools

Google Ads

Google Analytics

Canva

Job description

We are looking for a passionate and driven individual to join our team as a Social Media Marketing Executive. In this position, you will be responsible for developing and implementing effective social media strategies that enhance brand visibility, audience engagement, and generate valuable leads. Additionally, you will execute sales strategies and spearhead the company's sales expansion efforts.

Responsibilities:

1. Create a comprehensive social media, marketing, and strategy plan aligned with overall business objectives to drive brand awareness, customer engagement, and revenue growth.
2. Optimize social media platforms (e.g., TikTok, Facebook, Xiao Hong Shu) and Google accounts.
3. Develop social media calendars and manage budget planning.
4. Develop new growth strategies and campaigns for implementation.
5. Collaborate with the in-house design team for related designs and campaigns.
6. Plan and produce social media content such as IG posts, reels, TikTok videos, and other creatives.
7. Brainstorm ideas and create engaging content for platforms like Instagram, Facebook, TikTok, Xiao Hong Shu, and maintain website visuals.
8. Create various content types including videos, photos, animations, GIFs, and other design elements for online and offline marketing channels.
9. Define and monitor KPIs for social media campaigns, analyze data, and provide actionable insights for continuous improvement.

Job Requirements:

• Preferably residing in Singapore.
• Qualifications and experience in Communications, Media, Graphic Design, Marketing, Business, or related fields.
• Proficient in platforms like Facebook Ads, Google Ads, Google Analytics, Canva, Adobe Photoshop, etc.
• Excellent communication skills in English and Mandarin.
• Knowledge of SEO/SEM.
• Experience managing Shopee, TikTok, and Lazada shops is a plus.