Social Media Platform Executive

Job Summary:
We are seeking a detail-oriented and results-driven Social Media Platform Executive to plan, execute, and monitor social media strategies across Facebook, Instagram, and YouTube. The successful candidate will be responsible for driving engagement, increasing followers, ensuring high viewership, and providing detailed performance reports for ongoing optimization.

Key Responsibilities:

1. Develop and execute content publishing strategies for YouTube, Facebook, and Instagram, ensuring consistency and optimization for each platform.
2. Manage and optimize video and maximize growth, engagement, and monetization, ensuring effective content publishing strategies and metadata optimization (titles, descriptions, tags, thumbnails, etc.).
3. Monitor and analyze key performance metrics across platforms, using insights to improve content strategy and audience growth.
4. Work closely with content creators, editors, and marketing teams to ensure high-quality, engaging, and platform-relevant content.
5. Stay updated with each platform’s policies, trends, and best practices to enhance reach, performance, and audience engagement, while identifying collaboration and partnership opportunities.
6. Engage with the audience by responding to comments, messages, and managing community interactions.
7. Identify collaboration and partnership opportunities to expand brand visibility.
8. Handle monetization processes across YouTube (ad revenue, sponsorships, memberships), Facebook (In-Stream Ads, Stars, Brand Collabs), and Instagram (Reels Bonuses, affiliate marketing, branded content deals) ensuring maximum revenue potential.
9. Conduct competitor research and benchmarking to refine content and engagement strategies.
10. Implement paid social strategies where needed to boost reach and engagement.

Requirements:

1. Proven experience managing YouTube, Facebook, and Instagram accounts or similar digital platforms.
2. Strong understanding of social media algorithms, SEO, analytics, and monetization strategies.
3. Proficiency in social media management and optimization tools such as YouTube Studio, Facebook Creator Studio, Meta Business Suite, VidIQ, or TubeBuddy.
4. Strong communication and interpersonal skills, with the ability to engage and grow online communities.
5. Ability to analyze data and make data-driven decisions.
6. Familiarity with social media trends, digital marketing strategies, and paid advertising on social platforms.
7. Knowledge of video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) is a plus.

Preferred Qualifications:

1. Bachelor's degree or diploma in marketing, business, or a related field.
2. Experience in media, content creation, or digital marketing.
3. Prior experience working with influencers, content creators, or production teams.
4. Strong organizational skills and attention to detail.